Answered: describe of different types of…

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter1: Marketing: The Art And Science Of Satisfying Customers

Section1.5: Categories Of Marketing

Problem 1LO

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describe of different types of marketing

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Step 1

All marketing efforts are aimed at meeting the diverse needs of customers. The sustainable growth of a company depends on knowing what the requirements of its customers are.

Step 2

Below are some important types of marketing:

Social marketing: Social marketing is the implementation of wholesale marketing principles to achieve social ethics. Its goal is not economic gain, but a clear change for social gain.
Traditional marketing: It refers to the promotion of a particular brand of any type of channel before the emergence of the Internet. As the information is not easily accessible, most of the traditional marketing relies on linked strategies like television advertisements.
Digital marketing: Digital marketing is a way to build recognition and assurance in a brand, product, or service through electronic devices. This is a great option for any business. Through the application of digital marketing, one has the opportunity to expand to a wider range of users in a convenient and valuable way.

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