Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
Question
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Chapter 7.1, Problem 1LO
Summary Introduction

To discuss: Compare the business market and consumer market with major characteristics.

B2B refers to business which serves the other business

B2C refers to business serves the individual consumers

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