Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 7.3, Problem 7.3LO
Summary Introduction

To identify: The environmental forces that shape the efforts of global marketing

Introduction:

The exchange of goods, services, and capital across countries is known as global trade. The global trade in many countries represents the importance of the gross domestic product.

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Identify the environmental forces that shape global marketing efforts
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