Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 7.4, Problem 1LO
Summary Introduction
To discuss: The three factors which influences the purchase decisions in the area of business market.
Business marketing is a practice of marketing for organization and individuals.
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Describe how consumers make purchase decisions and how they use and dispose of the purchased goods or services?
Explain the significance of post-purchase behavior in building long-term customer relationships and sustaining business success.
What are the factors that affect your purchasing behavior and choice?
Chapter 7 Solutions
Contemporary Marketing
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