Principles of Information Systems (MindTap Course List)
Principles of Information Systems (MindTap Course List)
12th Edition
ISBN: 9781285867168
Author: Ralph Stair, George Reynolds
Publisher: Cengage Learning
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Chapter 7.6, Problem 1CTQ
Program Plan Intro

Clickstream data analysis:

If an Internet user enters into a website, he/ she performs various activities like navigate through pages, clicks certain things, spends time on particular web pages, and all these data are recorded by that web application. This data is called as clickstream data.

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Principles of Information Systems (MindTap Course List)

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