Principles of Information Systems (MindTap Course List)
Principles of Information Systems (MindTap Course List)
12th Edition
ISBN: 9781285867168
Author: Ralph Stair, George Reynolds
Publisher: Cengage Learning
Question
Book Icon
Chapter 7.6, Problem 2DQ
Program Plan Intro

Clickstream data analysis:

If an Internet user enters into a website, he/ she performs various activities like navigate through pages, clicks certain things, spends time on particular web pages, and all these data are recorded by that web application. This data is called as clickstream data.

Blurred answer
Students have asked these similar questions
What advantages does the analysis of clicks stream bring to different types of businesses?
How can companies use social listening tools to preemptively detect signs of a looming social networking crisis?
What must be made fully clear in order to ensure that data transfers in a web app go smoothly?

Chapter 7 Solutions

Principles of Information Systems (MindTap Course List)

Knowledge Booster
Background pattern image
Recommended textbooks for you
Text book image
Principles of Information Systems (MindTap Course...
Computer Science
ISBN:9781285867168
Author:Ralph Stair, George Reynolds
Publisher:Cengage Learning
Text book image
Principles of Information Systems (MindTap Course...
Computer Science
ISBN:9781305971776
Author:Ralph Stair, George Reynolds
Publisher:Cengage Learning
Text book image
CMPTR
Computer Science
ISBN:9781337681872
Author:PINARD
Publisher:Cengage
Text book image
MIS
Computer Science
ISBN:9781337681919
Author:BIDGOLI
Publisher:Cengage
Text book image
Enhanced Discovering Computers 2017 (Shelly Cashm...
Computer Science
ISBN:9781305657458
Author:Misty E. Vermaat, Susan L. Sebok, Steven M. Freund, Mark Frydenberg, Jennifer T. Campbell
Publisher:Cengage Learning