Marketing
20th Edition
ISBN: 9780357033791
Author: Pride, William M
Publisher: South Western Educational Publishing
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Chapter 8, Problem 11DRQ
Summary Introduction
To discuss: The manner in which business, environmental, individual and interpersonal factors influencing business buying.
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Explain what physical factors, social situations, time factors, and/or moods have affected your personal buying behavior for different products.
Think about a recent purchase that you made, and describe how economic and social environmental factors (e.g., reference group, family, and culture) influenced your buying decision?
What are the Social Influences on Consumer Buying Decisions?
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