Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 8, Problem 1ALR
Summary Introduction
To discuss: The benefits to firms that decide to engage in global marketing.
Global marketing refers to the process of bending the strategies of marketing of the organization to adapt to the prevailing conditions of the other countries.
Expert Solution & Answer
Explanation of Solution
The benefits to firms that decide to engage in global marketing are as follows:
- The firm can generate more revenue and they expand their operations outside the country to increase other benefits.
- Firms can know about the customer behavior, about new products, and alternative distribution strategies.
- By setting office outside the home country and production facilities the marketer might know about the new approaches to distribution, and encounter new products that helps in the success of the of the firm in international or domestic market.
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Chapter 8 Solutions
Contemporary Marketing (MindTap Course List)
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