MKTG 9 (with Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
MKTG 9 (with Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
9th Edition
ISBN: 9781285860169
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Cengage Learning
Question
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Chapter 8, Problem 1LO
Summary Introduction

To discuss: The characteristics of market segments and markets.

The segmentation of market in respect to similar, identical, or groups are termed as market segmentation.

Expert Solution & Answer
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Explanation of Solution

The characteristics of market segments and markets:

Market refers to the different things to various people. There are various types of markets like stock market, super market, fish market, flea market and labor market. These markets will have their characteristics. The market is composed of consumer markets that is people and business market that is organization.

The needs and wants of these people can be satisfied by the specific product category. They have the capacity to purchase the products they want. They are ready for the exchange of products with credit or money.

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Students have asked these similar questions
Define and explain each type of market along with their respective characteristics. and give suitable examples for each sub division of market.
Discuss in detail the different methods of market segmentation.

Chapter 8 Solutions

MKTG 9 (with Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)

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