MARKETING: REAL PEOPLE...ACCESS >CUSTOM
MARKETING: REAL PEOPLE...ACCESS >CUSTOM
10th Edition
ISBN: 9780136539940
Author: Solomon
Publisher: PEARSON C
bartleby

Concept explainers

Question
Book Icon
Chapter 8, Problem 1QA
Summary Introduction

To define: About Goods and the difference between Tangible and Intangible products

Expert Solution & Answer
Check Mark

Answer to Problem 1QA

Goods: Any kind of physical form of material that satisfies human needs and demands which provides utility to them. For example: A soap, a hairdryer etc.

Tangible Products: Goods are tangible in nature because they can be touched, seen while consuming. For example: A vehicle, a smart phone etc.

Intangible Products: Services are mainly intangible because they can’t be touched, they can only be felt. For example: An insurance police, a computer software etc.

Explanation of Solution

Goods can be of many types.

Free goods: Goods which are in abundance and can be used by anybody are called free goods. For example: Air, sunlight etc.

Consumer goods: A final product which is produced to be consumed by a consumer to satisfy his needs and wants. For example: Biscuits, shampoo etc.

Intermediate goods: Parts and components which are used in making the final good are called intermediate goods. For example: Nuts, bolts, pipes etc.

Differences between Tangible and Intangible products are as

    Tangible ProductsIntangible Products
    ⋅They have a physical form and can be touched.
    ⋅The producer has more control over quality.
    ⋅Inventory can be stored for some future sales.
    ⋅For example: Furniture, vehicles, computers etc.
    ⋅They do not have a physical form and can’t be touched.
    ⋅The producer has less control over quality.
    ⋅No inventory to store and experience cannot be stored.
    ⋅For example: Patents, Brand value, Insurance policies etc.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
Describe what is a good ? What are the differences between tangible and intangible product?
What is the difference between a durable good anda nondurable good? What are the main differencesamong convenience, shopping, and specialty products?
What is the difference between intrinsic value and acquired value?
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Recommended textbooks for you
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning