Principles of Information Systems (MindTap Course List)
Principles of Information Systems (MindTap Course List)
12th Edition
ISBN: 9781285867168
Author: Ralph Stair, George Reynolds
Publisher: Cengage Learning
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Chapter 8, Problem 2CTQ2
Program Plan Intro

Long tail strategy:

Long tail strategy is the concept that each of the slow-selling items may not account for much profit. But, the total of slow-selling items is sufficient to fulfill the organizations success.

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