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Principles of Information Systems ...

12th Edition
Ralph Stair + 1 other
Publisher: Cengage Learning
ISBN: 9781285867168

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Section
BuyFindarrow_forward

Principles of Information Systems ...

12th Edition
Ralph Stair + 1 other
Publisher: Cengage Learning
ISBN: 9781285867168
Chapter 8, Problem 2CTQ2
Textbook Problem
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What other types businesses and industries might benefit from the use of a “long tail” strategy?

Program Plan Intro

Long tail strategy:

Long tail strategy is the concept that each of the slow-selling items may not account for much profit. But, the total of slow-selling items is sufficient to fulfill the organizations success.

Explanation of Solution

Types of businesses and industries might benefit from the use of a long tail strategy:

  • Fashion industry
    • It is a globalized area that works to meet the request for apparel and orders the damaged trends.
  • Microfinance business
    • It is a financial service targeted at small business and individuals who lack access to conventional banking and related services...

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Chapter 8 Solutions

Principles of Information Systems (MindTap Course List)
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Ch. 8 - The average order size for B2C commerce is greater...Ch. 8 - The largest B2C retailer in the United States is...Ch. 8 - _________ of total retail sales is sold online. a....Ch. 8 - The Web has greatly enhanced the practice of...Ch. 8 - ______ is not a key challenge for e-commerce. a....Ch. 8 - The Internet Corporation for Assigned Names and...Ch. 8 - A(n) ________ is an electronic forum where...Ch. 8 - __________ is the direct sale of products or...Ch. 8 - An average of 75 percent of all online shopping...Ch. 8 - Some businesses are willing to _______ as a means...Ch. 8 - The ______ security standard spells out measures...Ch. 8 - Although companies can select from a number of...Ch. 8 - Web site hosting companies make it possible to set...Ch. 8 - The amount of storage capacity and computing power...Ch. 8 - Key Web site performance measures include response...Ch. 8 - Briefly define the term electronic commerce, and...Ch. 8 - How does the dollar volume of U.S. B2B e-commerce...Ch. 8 - Identify three top IS priorities related to...Ch. 8 - What region in the world has the greatest B2C...Ch. 8 - What tools are available to help shoppers compare...Ch. 8 - What are Web-influenced sales?Ch. 8 - Identify the six stages consumers experience in...Ch. 8 - Identify three key challenges that an organization...Ch. 8 - Outline at least three specific trust-building...Ch. 8 - What is electronic couponing and how does it work?...Ch. 8 - What is an electronic exchange? Identify and...Ch. 8 - What is the two-step authentication process...Ch. 8 - Why is it necessary to continue to maintain and...Ch. 8 - Identify the key elements of the technology...Ch. 8 - Briefly discuss three models for selling mobile ad...Ch. 8 - DiscussShould Congress implement a national...Ch. 8 - Why are many manufacturers and retailers...Ch. 8 - What is retargeting? What are some strategies used...Ch. 8 - What are some of the privacy concerns that...Ch. 8 - Identify three specific actions an organization...Ch. 8 - Identify and briefly discuss three reasons for the...Ch. 8 - Briefly describe the differences between a credit,...Ch. 8 - Identify and briefly describe three m-commerce...Ch. 8 - Discuss the use of e-commerce to control spending...Ch. 8 - Identify three kinds of business organizations...Ch. 8 - Identify five major global issues that deter the...Ch. 8 - Use PowerPoint or some other presentation...Ch. 8 - Your refrigerator just gave out and must be...Ch. 8 - Imagine that your team has been hired as...Ch. 8 - As a team, develop a set of criteria that you...Ch. 8 - Do research on the Web to find a dozen Web sites...Ch. 8 - Do research to identify three top organizations...Ch. 8 - For your chosen career field, describe how you...Ch. 8 - What are some of the privacy concerns that...Ch. 8 - What companies or industries might be more likely...Ch. 8 - Are people likely to use Facebooks current...Ch. 8 - Do research online to find out more about some of...Ch. 8 - How do other types of e-commerce, such as...Ch. 8 - Kramp sees e-commerce as a complement to its call...Ch. 8 - What is Kramps long tail strategy and why has it...Ch. 8 - What other types businesses and industries might...Ch. 8 - How does Altitude Onlines Web site contribute to...Ch. 8 - How will the new ERP system impact Altitude...Ch. 8 - How can companies like Altitude Online, which sell...Ch. 8 - Consider a company like Fluid by reviewing its...

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