Essentials of Business Communication (MindTap Course List)
11th Edition
ISBN: 9781337386494
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 8, Problem 8.19AAC
Summary Introduction
To determine:-
Finding out examples of puffery and those ads that need to prove their claims.
Introduction:-
Puffery in advertising is not illegal though it has some rules and regulations to be followed. Advertisement puffery means advertisement made with loud and exaggerated statements that are actually not true in the case of the product or service.
Expert Solution & Answer
Trending nowThis is a popular solution!
Students have asked these similar questions
20 years ago, Al Ries and Laura Ries indicated that it has long been a trade secret advertising doesn't really sell - and that PR has more intrinsic credibility. In 2002, they introduced the Book called “The Fall of Advertising and the Rise of PR”.
In what ways and to what extent do you think Public Relations can replace Advertising?
20 years ago, Al Ries and Laura Ries indicated that it has long been a trade secret advertising doesn't really sell - and that PR has more intrinsic credibility. In 2002, they introduced the Book called “The Fall of Advertising and the Rise of PR”.
In what ways and to what extent do you think Public Relations can replace Advertising?
Answer your question in 300 words and use at least 2 references to support your discussion.
According to the textbook, which of the following statements about advertising is (are) correct?
(x) In differentiated product markets that are characterized by advertising, evidence suggests that markets are more efficient in these markets than those that prohibit advertising.
(y) Defenders of advertising would argue that advertising conveys useful information to potential consumers about style, design, taste, prices, location and/or existence of new products.
(z) Critics of markets that are characterized by firms that sell "brand" name products argue that brand names encourage consumers to pay more for branded products that are not distinguishable from generic products.
Chapter 8 Solutions
Essentials of Business Communication (MindTap Course List)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, subject and related others by exploring similar questions and additional content below.Similar questions
you have to choose between three advertising campaigns outlined by your agency. the first (a) is a soft-sell, honest, straight-information campaign. the second (b) uses sex-loaded emotional appeals and exaggerates the product’s benefits. the third (c) involves a noisy, somewhat irritating com- mercial that is sure to gain audience attention. Pretests show that the campaigns are effective in the following order: c, b, and a. What would you do?
arrow_forward
Why does native advertising need to be regulated?
arrow_forward
Give an example of manipulative advertising.
a. How the Dominant Model (DM) evaluates examples of manipulative advertisingthat you gave? Give your argument against DM based on one theoryor another (freely chosen ethical theory).b. Do you agree with the opposing arguments or the DM's initial evaluation? Explain your argument!
arrow_forward
10 tips on Banner advertising to increase leads
Write in 1000 words
arrow_forward
Critique an existing advertisement for a product or service
Your task involves analyzing either a product-oriented or service oriented persuasive ad. In order to accomplish this you must choose an existing advertisement. All ads must be approved by Dr. Erlandson. In terms of specifics, this assignment includes both a written paper and an oral presentation. Structurally, the paper should an introduction followed by a thorough analysis of your ad and why it will be persuasive.
The focus of this analysis section is the Theoretical Rationale for the ad you have chosen. Successful ads should use research and theory to inform their choices. Your analysis should include a discussion of the intended audience and how the ad addresses this particular audience. You must explain and justify or critique strategy choices, media choices, goals, etc. with both logic and research. For example, you might explain particular layout choices for your ads website in terms of heuristic processing or…
arrow_forward
Although mobile advertising makes up a small percentage of online advertising, it is one of the fastest- growing advertising channels. But one obstacle is measuring return on investment in mobile advertising. How are marketers doing so? Develop a presentation suggesting metrics marketers should use to measure effectiveness of mobile advertising.
arrow_forward
This activity encourages you to experience the effects of promotions in your daily life by becoming still and observing the different types of promotional activities occurring around you.
Be aware and write down all of the mediums in which you are exposed to promotional messages for a day or two. Be aware of all the possible mediums, not just the obvious ones, such as promotional messages embedded in television programs (product placement), in movies (product placements / brands mentioned by name), in video games, on your clothing, on your phone, on shopping bags, on takeout containers, etc.
Discuss:
How many promotional messages were you exposed to?
Did you have the ability to choose to avoid each message (again, don't forget about the less than obvious ones).
Discuss what, if any, impact these experiences have on your perceptions and attitudes. Please take some time to think about this.
arrow_forward
Many of Target’s competitors are attempting to imitate aspects of its advertising and promotional program.
(a) Does this present a threat to Target? Why or why not?
(b) Given your answer in (a), how should Target respond?
arrow_forward
Please original work.
What are some of the ethical questions you have to consider when conducting a public relations campaign?
arrow_forward
arrow_back_ios
arrow_forward_ios