MARKETING
MARKETING
null Edition
ISBN: 9780135286487
Author: Armstrong
Publisher: PEARSON
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Question
Chapter 8, Problem 8.1DQ
Summary Introduction

To discuss: The term crowdsourcing with an example.

Introduction:

A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs.

Expert Solution & Answer
Check Mark

Explanation of Solution

The term that illustrates the way that a business unit utilizes internet for the purpose of outsourcing the work to the external crowd is crowdsourcing. Thus, crowdsourcing is an online activity where there is an involvement of various individuals and companies of varied work categories on a task voluntarily. The best example is Company SB that encourages the customers to provide their review to the employees through various social media.

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