PRIN.OF MARKETING -W/ACCESS CARD >CIP<
PRIN.OF MARKETING -W/ACCESS CARD >CIP<
F15 16 Edition
ISBN: 9781323142554
Author: Kotler
Publisher: PEARSON C
bartleby

Concept explainers

Question
Book Icon
Chapter 8, Problem 8.1DQ
Summary Introduction

To determine: The definition of product and the differences between consumer products and industrial products

Product:

A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.

Expert Solution & Answer
Check Mark

Explanation of Solution

The difference between consumer products and industrial products depends on the purpose for the product type that can be purchased. The following are the some of the differences:

  • Consumer products are utilized by the consumer whereas industrial products are manufactured to make other products.
  • Computer and furniture are the examples of consumer products. Building materials and office supplies are the examples of industrial products.
  • There is huge number of customers for consumer product but the quantity purchased is significantly low. In case of industrial product, the number of customers is low but the quantity purchased is high.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning