Principles of Information Systems (MindTap Course List)
Principles of Information Systems (MindTap Course List)
13th Edition
ISBN: 9781305971776
Author: Ralph Stair, George Reynolds
Publisher: Cengage Learning
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Chapter 8.2, Problem 2RQ
Program Plan Intro

Customer Relationship Management (CRM):

A system that helps a company in managing all aspects of customer encounters, including marketing, sales, distribution, accounting and customer service.

The objective of CRM is to recognize and anticipate the requirements of present and potential customers to rise customer holding and reliability while enhancing the technique that products and services are retailed.

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