GEN COMBO M:MARKETING; CONNECT 1S ACCESS CARD
GEN COMBO M:MARKETING; CONNECT 1S ACCESS CARD
5th Edition
ISBN: 9781259896767
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
bartleby

Concept explainers

Question
Book Icon
Chapter 8.4, Problem 1CY
Summary Introduction

To determine: The components of the global marketing strategy.

Introduction: The approaches used by a firm for marketing its goods and services globally around the world are known as the global marketing strategy.

Expert Solution & Answer
Check Mark

Explanation of Solution

Global marketing strategy has two components which are explained as follows:

  • Determining the target market: The firm first targets the foreign market and then try to implement the marketing strategy framed by them.
  • Developing a market mix: Market mix helps the firm to gain the competitive advantage over the time in the foreign market.

Target market helps the firm to pursue their business in international marketing and developing marketing mix allows the firm to hold up the competitive advantage over time.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
What are the benefits of Global Marketing?
What are the main objectives of  Global Marketing?
What are the best ways to develop and execute global marketing strategies mostly used by marketers?
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Recommended textbooks for you
  • Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing