Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 8.6, Problem 1LO
Summary Introduction
To discuss: The most appropriate market entry strategy
Expert Solution & Answer
Explanation of Solution
The most appropriate market entry strategy in the given example:
In the given example, the company chosen joint venture has the most appropriate market entry strategy.
Advantages of joint venture:
Joint ventures: It is an agreement where one or more parties joins together to accomplish the specific tasks and target.
Advantages:
- Shares costs and risks
- Access to the knowledge of the partner and proficient of the foreign market
Companies which lacks in the resource can opt for joint venture and for those who needs a strong pressure in the market.
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Contemporary Marketing
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- Identify and discuss two modes of entry that have been used by Fitbit when entering foreign markets and explain the reasons behind their international strategy. Answer this question in 400 words.arrow_forwardAs a novice in global marketing, which global market-entry strategy would you be likely to start with? Why? What other alternatives do you have for a global market entry?arrow_forwardTesco relies heavily on, ‘localization’ in Japan. Based on the international business strategies discussed in the course, clearly state by name, the international business strategy which TESCO is utilizing in Japan. Discuss the benefits and risks associated with this strategy. What alternative international business strategy will you suggest for Tesco in Japan and why? You are to discuss all other international business strategies as addressed in the course before indicating your suggestion.arrow_forward
- A market entry strategy is the planned method of delivering goods or services to a target market and distributing them there. Once a firm decides to enter a foreign market, the question arises as to the best mode of entry. Explain advantages and disadvantages of different entry modes that Marketers must need to consider when enter the foreign market. Use critical approach to address the issues.arrow_forwardWhy do organizations need to make international strategic alliances? Explain the important factors for each alternative market-entry strategy.arrow_forwardIntroduction to Market Entry Strategies: Provide an introduction to the importance of selecting the right entry mode in your international business. Your international business is an oil company located in Saudi Arabia. Use this info to answer all 3 parts of the question. 1a. Discuss the potential of export options for your international business. Analyze the advantages and disadvantages of direct and indirect exporting. 1b. Explore countertrade options as an alternative entry method. Examine the implications of engaging in countertrade for your business. 1c. Examine at least three different types of contractual entry modes, such as licensing, franchising, and strategic alliances. Discuss the characteristics, benefits, and risks associated with eacharrow_forward
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