The marketing research and its significance on decision making.

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Answer 1

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Chapter 9, Problem 1LO

Summary Introduction

To discuss: The marketing research and its significance on decision making.

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Explanation of Solution

The marketing research and its significance on decision making:

It is the process of planning, gathering, and analyzing the data applicable to the marketing decision. The analysis from this decision will be moved to the management. It links the customer, consumer, and the public to the marketers with the help of information.
Research in marketing plays a vital role in the system of marketing.
It gives the decision makers various visions on essential changes and data on the effectiveness of the recent marketing mix.
It is the main source for the MIS and these researches helps in decision making, helps both future and current customers and trace the problems. It helps the managers to know about the market place and to take the benefits of many opportunities.

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Define marketing research and explain why companies have to engage in this exercise.

Answer 2

Question

Chapter 9, Problem 1LO

Summary Introduction

To discuss: The marketing research and its significance on decision making.

Expert Solution & Answer

Explanation of Solution

The marketing research and its significance on decision making:

It is the process of planning, gathering, and analyzing the data applicable to the marketing decision. The analysis from this decision will be moved to the management. It links the customer, consumer, and the public to the marketers with the help of information.
Research in marketing plays a vital role in the system of marketing.
It gives the decision makers various visions on essential changes and data on the effectiveness of the recent marketing mix.
It is the main source for the MIS and these researches helps in decision making, helps both future and current customers and trace the problems. It helps the managers to know about the market place and to take the benefits of many opportunities.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!

Answer 3

Question

Chapter 9, Problem 1LO

Summary Introduction

To discuss: The marketing research and its significance on decision making.

Expert Solution & Answer

Explanation of Solution

The marketing research and its significance on decision making:

It is the process of planning, gathering, and analyzing the data applicable to the marketing decision. The analysis from this decision will be moved to the management. It links the customer, consumer, and the public to the marketers with the help of information.
Research in marketing plays a vital role in the system of marketing.
It gives the decision makers various visions on essential changes and data on the effectiveness of the recent marketing mix.
It is the main source for the MIS and these researches helps in decision making, helps both future and current customers and trace the problems. It helps the managers to know about the market place and to take the benefits of many opportunities.

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Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!

Answer 4

Question

Chapter 9, Problem 1LO

Summary Introduction

To discuss: The marketing research and its significance on decision making.

Expert Solution & Answer

Explanation of Solution

The marketing research and its significance on decision making:

It is the process of planning, gathering, and analyzing the data applicable to the marketing decision. The analysis from this decision will be moved to the management. It links the customer, consumer, and the public to the marketers with the help of information.
Research in marketing plays a vital role in the system of marketing.
It gives the decision makers various visions on essential changes and data on the effectiveness of the recent marketing mix.
It is the main source for the MIS and these researches helps in decision making, helps both future and current customers and trace the problems. It helps the managers to know about the market place and to take the benefits of many opportunities.

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Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!

Answer 5

Chapter 9, Problem 1LO

Summary Introduction

To discuss: The marketing research and its significance on decision making.

Expert Solution & Answer

Explanation of Solution

The marketing research and its significance on decision making:

It is the process of planning, gathering, and analyzing the data applicable to the marketing decision. The analysis from this decision will be moved to the management. It links the customer, consumer, and the public to the marketers with the help of information.
Research in marketing plays a vital role in the system of marketing.
It gives the decision makers various visions on essential changes and data on the effectiveness of the recent marketing mix.
It is the main source for the MIS and these researches helps in decision making, helps both future and current customers and trace the problems. It helps the managers to know about the market place and to take the benefits of many opportunities.

Answer 6

Chapter 9, Problem 1LO

Summary Introduction

To discuss: The marketing research and its significance on decision making.

Expert Solution & Answer

Explanation of Solution

The marketing research and its significance on decision making:

It is the process of planning, gathering, and analyzing the data applicable to the marketing decision. The analysis from this decision will be moved to the management. It links the customer, consumer, and the public to the marketers with the help of information.
Research in marketing plays a vital role in the system of marketing.
It gives the decision makers various visions on essential changes and data on the effectiveness of the recent marketing mix.
It is the main source for the MIS and these researches helps in decision making, helps both future and current customers and trace the problems. It helps the managers to know about the market place and to take the benefits of many opportunities.

Answer 7

Chapter 9, Problem 1LO

Summary Introduction

To discuss: The marketing research and its significance on decision making.

Answer 8

Expert Solution & Answer

Explanation of Solution

The marketing research and its significance on decision making:

It is the process of planning, gathering, and analyzing the data applicable to the marketing decision. The analysis from this decision will be moved to the management. It links the customer, consumer, and the public to the marketers with the help of information.
Research in marketing plays a vital role in the system of marketing.
It gives the decision makers various visions on essential changes and data on the effectiveness of the recent marketing mix.
It is the main source for the MIS and these researches helps in decision making, helps both future and current customers and trace the problems. It helps the managers to know about the market place and to take the benefits of many opportunities.

Answer 9

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Answer 10

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Answer 11

Ch. 9 - Prob. 1LO Ch. 9 - Prob. 2LO Ch. 9 - Prob. 3LO Ch. 9 - Prob. 4LO Ch. 9 - Prob. 5LO Ch. 9 - Prob. 6LO Ch. 9 - Prob. 7LO

The marketing research and its significance on decision making.

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To discuss: The marketing research and its significance on decision making.

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