Describe the fivestep marketing research approach that leads to marketing actions.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter10: Marketing Research
Section10.6: Classifying Data As Primary Or Secondary
Problem 1LO
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Describe the fivestep marketing
research
approach
that leads to
marketing actions.

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