MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Chapter 9, Problem 4LO
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To discuss: The growing significance of mobile research.
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MKTG 12:STUDENT ED.-TEXT
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- Describe the role and significance of "Data Marts" within a larger data warehousing ecosystem.arrow_forwardWhich of the following is significant for marketers to understand about the use and outcomes of social media?arrow_forwardDescribe the process of conducting keyword research and analysis for an online business or website.arrow_forward
- Analyze the impact of mobile CRM applications on improving customer engagement and field sales activities.arrow_forwardThere are moral and legal concerns that arise from using a search engine while online.arrow_forwardChapter 17 discusses omni-channel shoppers. Do youthink the benefits of this technology will outweighthe possible nuisance of push notifications as theymove through the store and simultaneously receiveinformation on their smartphones?arrow_forward
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