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The Practice of Social Research (M...

14th Edition
Earl R. Babbie
ISBN: 9781305104945

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Chapter
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BuyFindarrow_forward

The Practice of Social Research (M...

14th Edition
Earl R. Babbie
ISBN: 9781305104945
Textbook Problem

Locate a survey being conducted on the web. Briefly describe the survey and discuss its strengths and weaknesses.

Summary Introduction

Introduction:

I found an online survey from the University of London, entitled A Brief Study Investigating How we Form Opinions of others. The survey was very brief, with seven questions on each of the two pages, plus five demographic questions after the survey. It did not feel that long, as the questions were mostly based on a photograph and short biography, and consisted of sliders that could be adjusted with precision along its spectrum.

Explanation

Answer and explanation:

(This question requires a subjective answer, this is an example.)

https://goldpsych.eu.qualtrics.com/jfe/form/SV_1N3pHqbqnAe3m0B?Q_JFE=qdg

This is an online psychological survey attempting to study how people make impressions of others. The survey has three screens of questions. On the first page, an image is displayed with some biographical information underneath. I was then asked to rate the person in various factors on a sliding scale. One of the factors was how trustworthy, another was how lesbian I felt the person in the story displayed. After answering five questions, the next page added more information and asked me to rate the person again on the same factors with the same sliding scales...

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