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A social media usage policy is a set of rules developed by organizations to regulate the use of social media by employees. As a manager in a midsized engineering firm, you see the need to draft such a policy. You have received reports that employees are using the Internet and social media Sites during work hours to check Facebook and Twitter, look for jobs on Unkindly, shop on eBay, and even play games online. You have also received reports that some employees have posted inappropriate comments about the company on Facebook. You have reason to worry about inappropriate behavior, declining productivity, security problems, and liability issues. The executive council now wants to establish a social media policy, in addition to the already existing Internet policy, to clarify their policies on social media use and acceptable behavior. You are aware that the executive council needs to know that acceptable use of social media pertains to employees at work and at home. You decide to talk with other managers about the problem and to look at other companies social media policies. Youil report your findings In a justification/recommendation report. YOUR TASK. As a team, discuss the need for comprehensive social media use policies in general. Search for information about other firms’ social media policies. Read about companies that are currently facing lawsuits over employees’ inappropriate messages on social media networks. Find out what areas your policy should cover. Should the policy include guidelines for behavior on Facebook, Twitter, blogs, and wikis? Each member of the team should present and support his or her ideas regarding what should be included in the policy. Individually or as a team, write a convincing justification/recommendation report in memo format to the executive council based on the conclusions you draw from your research and discussion. Because you are recommending action, decide whether your approach should be direct or indirect.

BuyFindarrow_forward

Essentials of Business Communicati...

11th Edition
Mary Ellen Guffey + 1 other
Publisher: Cengage Learning
ISBN: 9781337386494

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Chapter
Section
BuyFindarrow_forward

Essentials of Business Communicati...

11th Edition
Mary Ellen Guffey + 1 other
Publisher: Cengage Learning
ISBN: 9781337386494
Chapter 9, Problem 9.8AAC
Textbook Problem
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A social media usage policy is a set of rules developed by organizations to regulate the use of social media by employees. As a manager in a midsized engineering firm, you see the need to draft such a policy. You have received reports that employees are using the Internet and social media Sites during work hours to check Facebook and Twitter, look for jobs on Unkindly, shop on eBay, and even play games online. You have also received reports that some employees have posted inappropriate comments about the company on Facebook. You have reason to worry about inappropriate behavior, declining productivity, security problems, and liability issues.

The executive council now wants to establish a social media policy, in addition to the already existing Internet policy, to clarify their policies on social media use and acceptable behavior. You are aware that the executive council needs to know that acceptable use of social media pertains to employees at work and at home. You decide to talk with other managers about the problem and to look at other companies social media policies. Youil report your findings In a justification/recommendation report.

YOUR TASK. As a team, discuss the need for comprehensive social media use policies in general. Search for information about other firms’ social media policies. Read about companies that are currently facing lawsuits over employees’ inappropriate messages on social media networks. Find out what areas your policy should cover. Should the policy include guidelines for behavior on Facebook, Twitter, blogs, and wikis? Each member of the team should present and support his or her ideas regarding what should be included in the policy. Individually or as a team, write a convincing justification/recommendation report in memo format to the executive council based on the conclusions you draw from your research and discussion. Because you are recommending action, decide whether your approach should be direct or indirect.

Summary Introduction

To Determine:

Conclusions that are drawn from the research and discussion.

Introduction:

A memorandum letter or simply known as the memo is a letter containing a statement that is usually written by higher authorities of an organization for the purpose of sharing information.

Explanation of Solution

Justification/Recommendation Report: Developing a Social Media Use Policy.

To: The Executive Council

From: Team Members

Date: 23rdAugust 2018

Subject: Need for Developing a Social Media Use Policy.

We as a team want to bring to your notice about the need for developing a comprehensive social media use policy.

Now a day, there is a need for comprehensive social media usage policies for any business. Any organization’s reputation is based on developing a loyal customer base and satisfied customers in which social media plays a very crucial role these days. So, there is a need for comprehensive social media policies (guidelines/trainings for the employees) as in absence of this, the business can be at risk due to the following reasons-

  • As some of the employees can post inappropriate comments about the company that can be false statements.
  • Without clearly identified policies, any organization can face legal issues as well in case of hacking of accounts.

Every organization should have social media usage policy as its very important and keep your reputation (brand/image) safe, it should cover all the areas and even guidelines for behavior on Facebook, Twitter, Blogs, Wikis should also be included in the policy...

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