The 3 components that are essential for the effective market segmentation. Market segmentation refers to the segregation of market into smaller and relatively into a homogenous group.

Question

Discuss in detail the different methods of market segmentation.

Answer 1

Question

Chapter 9.2, Problem 1LO

Summary Introduction

To discuss: The 3 components that are essential for the effective market segmentation.

Market segmentation refers to the segregation of market into smaller and relatively into a homogenous group.

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