Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 9.4, Problem 1LO
Summary Introduction
To discuss: The 5 most used demographic variables.
Demographic segmentation refers to the segregation of customers based on the demographic variables.
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Define the words below:
Demographic
Psychographic
Define the term Demographic Makeup?
•What is demographics?
•What is demographic data?
•Who uses demographic data?
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- 5.3 list five demographic segments questions to identify the potential customer target market.arrow_forwardExplain the following 5 demographic segmentation: a). age segmentation b). gender segmentation c). income segmentation d). ethnic background segmentation e). family life cycle segmentationarrow_forwardDefining people by their birth date may be less effective than segmenting them by their _____ or _____. a. occupation; life stage b. lifestyle; life stage c. income; occupation d. gender; sexual preference e. lifestyle; occupationarrow_forward
- Imagine you have a research. Explain the process on how you select your respondents from your population.arrow_forwardb. Discuss the advantages and disadvantages of using demographics as a basis for segmentationarrow_forwardResearch has shown that the most important demographic trend in the United States is the _____. Select one: a. aging population b. changing age structure of the population c. increase in professional jobs d. mobility of people e. slowing birth ratesarrow_forward
- Explain , What are the implications of using demographic segmentation alone without considering psychographic or behavioral factors?arrow_forwardClimate, density and region are segmentation variables that belong to the ____ factor. a. demographic b. cultural c. geometric d. geographicarrow_forwardCreate the mean score table of the four (4) OUTCOME questions for the segments. Does your primary target market show the most favorable result?arrow_forward
- This factor include such things as gender or age distribution, income classifications, major religions, and other personal statistics. a. population b. publics c. suppliers d. demographicarrow_forwardThe demographics of the United States is constantly evolving. Access the US Demographic Data and choose a state to analyze. How do the various age populations compare to the national average? What sort of health resources should be available for the populations in highest demand?arrow_forwardGive your own example of services that are being segmented using the following segmentation strategy (expound your answer each strategy): • Geographic • Demographic • Behavioral • Psychographicarrow_forward
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