Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 9.5, Problem 1LO
Summary Introduction
To compare: The psychographic segmentation with segmentation variables.
Psychographic segmentation refers to the segregation population groups based on the lifestyle factors and values.
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- What are the major categories ofdemographic segmentation?arrow_forwardKelvin analyzes customer desire and how they use products in his cosmetics store to better serve them by using which of the following? Select one: A. Behavioural segmentation B. Psychographic segmentation C. Geographic segmentation D. Demographic segmentationarrow_forwardDoes the product or brand perform better than the alternatives on the key set of evaluative criteria used by this segment?arrow_forward
- Define Psychographic segmentation?arrow_forwardThe market which is divided based on “income scale and family size of customers” is an example of _________. a. Psychographic segmentation b. Geographic segmentation c. Demographic segmentation d. Behavioural segmentationarrow_forwardWhen an Idaho-based discount hardware chain sent snow shovels to its Augusta, Georgia, store in April, it was engaged in A) concentrated segmentation. B) geodemographic segmentation. C) benefit segmentation. D) psychographic segmentation. E) misguided geographic segmentation.arrow_forward
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- The characteristics used by the advertiser in psychographic segmentation. a. Personality b. Lifestyle c. Social class d. Household sizearrow_forwardMethods that can be used to segment - Geographic Segmentation - Demographic Segmentation - Psychographic Segmentation - Behavioral Segmentationarrow_forwardWhich of the following is a psychographic segmentation variable? Usage rate of a product Ethnicities Geodemographics Genderarrow_forward
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