Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 9.6, Problem 1LO
Summary Introduction
To discuss: The three forma of behavioral segmentation
Behavioral segmentation refers to the segregation of individual groups who has the similar behavior like usage rates, level of brand loyalty and others benefits.
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