Get your students actively engaged in understanding the unique, exciting challenges and important impacts marketing can have in a business by ensuring they can learn fundamental course concepts through application with Pride and Ferrell's MindTap for MARKETING 2018. The text - both available in MindTap and as an optional low-cost print add-on - provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven text in MindTap, along with the accompanying activities, helps students develop the knowledge and decision-making skills they need to succeed in today's competitive business environment. MARKETING 2018 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples. MindTap for Marketing 2018 has been updated with new assessments like Concept Checks and activities like Group Projects and Marketing Plan assignments that promote applications - not just recall - of course concepts. As an instructor using MindTap, you have at your fingertips the right content and unique set of tools curated specifically for your course, all in an interface designed to improve workflow and save time when planning lessons and course structure.