Contemporary Marketing (MindTap Course List) - 17th Edition - by Louis E. Boone, David L. Kurtz - ISBN 9781305075368
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Contemporary Marketing (MindTap Course ...
17th Edition
Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
ISBN: 9781305075368

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Book Details

CONTEMPORARY MARKETING, Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. This trusted text continues to grow stronger with each groundbreaking new edition, preserving what has made previous editions perennial best-sellers, while adding innovative new features and up-to-date information on current trends, topics, research, and best practices in this ever-evolving field. Because it is so technologically advanced, student-friendly, instructor-supported, and more relevant than ever, CONTEMPORARY MARKETING, Seventeenth Edition, remains in a class by itself.

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Classification of given items under the head consumer product and business product: Table (1)The development and current status of market research function is as follows: In the year 1879, the...The benefits of relationship marketing: Relationship marketing helps the firm to maintain and...The way Person X would segment the normal viewers of Company F network programming using VALS...Distinguish between services and goods for the products: a) Knee replacement surgery: Here, the...The 3 stages used by the marketers to measure brand loyalty are as follows: • Brand recognition •...According to Person X, comparing to the main network stations such as Station C, Station A, and...The meaning of marketing intermediary is as follows: A maketing intermediary is also known as...Examples: Products like cell phones, DVD (Digital Versatile Disk), a computer, and many more came...The benefits of dual distribution strategy are as follows: The benefits are that F Network sells...The role of integrated marketing communication in the organization’s overall marketing strategy and...The following are the given factors: • Geographic market concentration • Length of marketing...According to Person X, the overall marketing message of food network would touch on the passion,...Fair-trade laws: This law let the producer to fix minimum prices for the goods and it is necessary...The difference between penetration pricing strategy and skimming pricing strategy is as follows:...According to Person X, it is difficult to attain prestige objective through pricing because all the...

More Editions of This Book

Corresponding editions of this textbook are also available below:
Contemporary Marketing, 2013 Update
15 Edition
ISBN: 9781111579715
Contemporary Marketing
18 Edition
ISBN: 9780357033777
18 Edition
ISBN: 9780357197295
Contemporary Marketing
16 Edition
ISBN: 9781133628460
Contemporary Marketing
13 Edition
ISBN: 9780324536386
Contemporary Marketing
14 Edition
ISBN: 9780324582031
Contemporary Marketing, Update 2015
16 Edition
ISBN: 9781285187624
Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
17 Edition
ISBN: 9781337493819
19 Edition
ISBN: 9780357435403
19 Edition
ISBN: 9780357472910
19 Edition
ISBN: 9780357461709

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