Contemporary Marketing (MindTap Course List) - 17th Edition - by Louis E. Boone, David L. Kurtz - ISBN 9781305075368
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Contemporary Marketing (MindTap Course ...
17th Edition
Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
ISBN: 9781305075368

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CONTEMPORARY MARKETING, Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. This trusted text continues to grow stronger with each groundbreaking new edition, preserving what has made previous editions perennial best-sellers, while adding innovative new features and up-to-date information on current trends, topics, research, and best practices in this ever-evolving field. Because it is so technologically advanced, student-friendly, instructor-supported, and more relevant than ever, CONTEMPORARY MARKETING, Seventeenth Edition, remains in a class by itself.

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More Editions of This Book

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Contemporary Marketing
15 Edition
ISBN: 9781111221782
Contemporary Marketing
13 Edition
ISBN: 9780324536386
Contemporary Marketing
14 Edition
ISBN: 9780324582031
EBK CONTEMPORARY MARKETING
14 Edition
ISBN: 8220103671460
EBK CONTEMPORARY MARKETING, UPDATE 2015
16 Edition
ISBN: 9780100474208
EBK CONTEMPORARY MARKETING, UPDATE 2015
16 Edition
ISBN: 8220100474200
Contemporary Marketing, Update 2015
16 Edition
ISBN: 9781285187624
EBK CONTEMPORARY MARKETING, UPDATE 2015
16 Edition
ISBN: 9781305177437
Contemporary Marketing, Update 2015
16 Edition
ISBN: 9781305081840
CONTEMP.MARKETING (LL) >CUSTOM PKG<
17 Edition
ISBN: 9781305928770
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17 Edition
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17 Edition
ISBN: 9781305077324
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EBK CONTEMPORARY MARKETING
17 Edition
ISBN: 8220103671620
Contemporary Marketing, Loose-Leaf Version
17 Edition
ISBN: 9781305631847
Contemporary Marketing (MindTap Course List)
17 Edition
ISBN: 9781305465466
MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card, 17th (MindTap Course List)
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ISBN: 9781337091039
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17 Edition
ISBN: 9781305697737

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