EBK MARKETING13th EditionKerin Publisher: YUZUISBN: 8220102804159
EBK MARKETING
Browse All Chapters of This Textbook
Chapter 1 - Creating Customer Relationships And Value Through MarketingChapter 1.1 - Marketing: Delivering Value To CustomersChapter 1.2 - How Marketing Discovers And Satisfies ConsumersChapter 1.3 - Satisfying Consumer NeedsChapter 1.4 - The Marketing Program: How Customer Relationship Are BuiltChapter 1.5 - How Marketing Became So ImportantChapter 2 - Developing Successful Organizational And Marketing StrategiesChapter 2.1 - Today's OrganizationsChapter 2.2 - Strategy In Visionary OrganizationsChapter 2.3 - Tracking Strategic Performance With Marketing Analytics
Chapter 2.4 - Setting Strategic DirectionsChapter 2.5 - The Strategic Marketing ProcessChapter 2.6 - The Implementation Phase Of The Strategic Management ProcessChapter 2.7 - The Evaluation Phase Of The Strategic Marketing ProcessChapter 3 - Scanning The Marketing EnvironmentChapter 3.1 - Environmental ScanningChapter 3.2 - Social ForcesChapter 3.3 - Economic ForcesChapter 3.4 - Technological ForcesChapter 3.5 - Competitive ForcesChapter 3.6 - Regulatory ForcesChapter 4 - Ethical And Social Responsibility For Sustainable MarketingChapter 4.1 - Nature And Significance Of Marketing EthicsChapter 4.2 - Four Factors Affect Ethical Marketing BehaviorChapter 4.3 - Understanding Social Responsibility And Sustainable MarketingChapter 4.4 - Turning The Table: Consumer Ethics And Social ResponsibilityChapter 5 - Understanding Consumer BehaviorChapter 5.1 - Consumer Purchase Decision Process And ExperienceChapter 5.2 - Consumer Involvement Affects Problem SolvingChapter 5.3 - Psychological Iinfluences On Consumer BehaviorChapter 5.4 - Socialcultural Influences On Consumer BehaviorChapter 6 - Understanding Organizatios As CustomersChapter 6.1 - Business-to-businesss Marketing And Organizational BuyersChapter 6.2 - Characteristics Of Organizational BuyingChapter 6.3 - The Buying Center: A Cross-functional GroupChapter 6.4 - Online Buying In Business-to Business MarketingChapter 7 - Understanding And Reaching Global Consumers And MarketsChapter 7.1 - Dynamics Of The World TradeChapter 7.2 - Marketing In A Dynamic Global EconomyChapter 7.3 - A Global Environmental ScanChapter 7.4 - Comparing Global Market-entry StrategiesChapter 7.5 - Crafting A Worldwide Marketing ProgramChapter 8 - Marketing Research:from Customer Insights To ActionsChapter 8.1 - The Role Of Marketing ResearchChapter 8.2 - Five-step Marketing Research ApproachChapter 8.3 - Collect Relevant InformationChapter 8.4 - Primary Data:watching PeopleChapter 8.5 - Big Data, Data Analytics, And Artificial IntelligenceChapter 8.6 - Sales Forecasting TechniquesChapter 9 - Market Segmentation, Targeting, And PositioningChapter 9.1 - Why Segment Markets?Chapter 9.2 - Steps In Segmenting And Targeting MarketsChapter 9.3 - Ways To Segment Consumer MarketsChapter 9.4 - Develop A Market-product Grid And Estimate The Size Of MarketsChapter 9.5 - Positioning The ProductChapter 10 - Developing New Products And ServicesChapter 10.1 - What Are Products And ServicesChapter 10.2 - Classifying ProductsChapter 10.3 - New Products And Why They Succeed Or FailChapter 10.4 - Why Products And Services Succeed Or FailChapter 10.5 - The New-product Development ProcessChapter 11 - Managing Successful Products, Services, And BrandsChapter 11.1 - Charting The Product Life CycleChapter 11.2 - Managing The Product Life CycleChapter 11.3 - Branding And Brand ManagementChapter 11.4 - Packaging And Labelin ProductsChapter 12 - Services MarketingChapter 12.1 - The Four I's Of ServicesChapter 12.2 - The Service ContinuumChapter 12.3 - How Consumers Purchase ServicesChapter 12.4 - Customer Contact And Relationship MarketingChapter 12.5 - Managing The Marketing ServicesChapter 12.6 - PeopleChapter 13 - Building The Price FoundationChapter 13.1 - Nature And Importance Of PriceChapter 13.2 - Identifying Price ObjectivesChapter 13.3 - Estimate Demand And RevenueChapter 13.4 - Price Elasticity Of DemandChapter 13.5 - Determine Cost, Volume, And Profit RelationshipsChapter 14 - Arriving At The Final PriceChapter 14.1 - Select An Approximate Price LevelChapter 14.2 - Set The List Or Quored PriceChapter 14.3 - Make Special Adjustments To The List Or Quoted PriceChapter 14.4 - Legal And Regulatory Aspects Of PricingChapter 15 - Managing Marketing Channels And Supply ChainsChapter 15.1 - Nature And Importance Of Marketing ChannelChapter 15.2 - Marketing Channel Structure And OrganizationChapter 15.3 - Marketing Channel Choice And ManagementChapter 15.4 - Logistics And Supply Chain ManagementChapter 16 - Retailing And WholesalingChapter 16.1 - The Vaue Of RetailingChapter 16.2 - Classifying Retail OutletsChapter 16.3 - Nonstore RetailingChapter 16.4 - Positioning A Retail StoreChapter 16.5 - The Changing Nature Of RetailingChapter 16.6 - WholesalingChapter 17 - Integrated Marketing Communication And Direct MarketingChapter 17.1 - The Communication ProcessChapter 17.2 - The Promotional ElementsChapter 17.3 - Integrated Marketing Communications Developing The Marketing MixChapter 17.4 - Developing An Integrated Marketing Communication ProgramChapter 17.5 - Direct MarketingChapter 18 - Advertising, Sales Promotions,and Public RelationsChapter 18.1 - Types Of AdvertismentsChapter 18.2 - Developing The Advertising ProgramChapter 18.3 - Different Media AlternativesChapter 18.4 - Sales PromotionChapter 18.5 - Public RelationsChapter 19 - Using Social Media And Mobile Marketing To Connect With CustomersChapter 19.1 - Understanding Social MediaChapter 19.2 - A Look At Four Important Social MediaChapter 19.3 - Integrating Social Media Into Today's Marketing StrategiesChapter 19.4 - Measuring The Results Of Social Media ProgramsChapter 19.5 - The Four: Social Media + Smartphones + Exotic AppsChapter 20 - Personal Selling And Sales ManagementChapter 20.1 - Nature Of Personal Selling And Sales ManagementChapter 20.2 - The Many Forms Of Personal SellingChapter 20.3 - The Personal Selling Process: Building RelationshipsChapter 20.4 - The Sales Management ProcessChapter 21 - Implementing Interactive And Multichannel MarketingChapter 21.1 - Creating Customer Value, Relationships, And Experiences In MarketspaceChapter 21.2 - What Consumers Buy OnlineChapter 21.3 - Why Consumers Shop And Buy OnlineChapter 21.4 - Cross-channel Consumers And Multichannel MarketingChapter 22 - Pulling Itall Together: The Strategic Management ProcessChapter 22.1 - Marketing Basics: Doing What Works And Allocating ResourcesChapter 22.2 - Marketing Planning Frameworks: The Research GrowthChapter 22.3 - Some Marketing Planning And Strategy LessonsChapter 22.4 - Schedule Precise Tasks, Responsibilities, And DeadlinesChapter 22.5 - Organizing For MarketingChapter 22.6 - The Evaluation Phase Of The Strategic Marketing Process
Book Details
Marketing 13e utilises a unique innovative and effective pedagogical approach. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements. They have evolved and adapted to cha
Sample Solutions for this Textbook
We offer sample solutions for EBK MARKETING homework problems. See examples below:
Explanation: The name of Company P’s very recent entry towards the mid-calorie market for the soft...The statement of mission is an evidence that the organization functions in a society, usually...Given information: Company G is the manufacturer of baby food in small and single-sized containers....Explanation: The Company AB would be applying an utilitarian ethical philosophy as it has...Explanation: The attributes of smart phone, which are considered most significant includes the...Explanation: The three various organizational markets includes the following: Reseller Industrial...Given statement: The quotas are the hidden tax of the consumers and the tariffs are more obvious one...Explanation: The merits of using telephone interview are as follows: Almost everyone had mobile...Explanation: a) Lawn mowers: Kind (powered, non-powered, sitting, gas, walking, electric, robotic),...
Explanation: The products can be generally classified into consumer products or business products...Explanation: Company C is in its maturity stage: Company C should create demand to face its...Explanation: The 4 unique essentials of services are as follows: Intangibility: Services are said to...Explanation: Price equation to calculate purchase price: Purchase price=(Final price−(Allowances and...Explanation: Given information: Company WG assumes $349, $389, and $309 are the breakeven points for...Explanation: Skimming pricing approach: The manufacturer of the digital camera may adopt the...Given information: CC Company stores chemicals at large quantities. The company blends the chemicals...Explanation: Non-store retailing includes online retailing which is becoming a convenient one for...Explanation: The issue is the miscommunication among the receiver (Person MS) and the sender (the...Explanation: Difference between competitive product and competitive intuitional advertising:...Explanation: Social media and applications for mainly for the smart phones but it do not take the...Explanation: Given statement: Person J is the representative of CS brokerage firm. He bought the...Most of the people have trust issues in online shopping. For example, invasion of privacy and credit...Explanation: Bottom: At the bottom of the curve, there will be a low ratio because the slope of the...
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