Essentials of Business Communication (Canadian Edition) - 5th Edition - by Guffey - ISBN 9780176415037

Essentials of Business Communication (C...
5th Edition
Guffey
Publisher: Cengage Learning
ISBN: 9780176415037

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UNIT 1: COMMUNICATION FOUNDATIONS

CHAPTER 1: TODAY'S COMMUNICATION CHALLENGES

Becoming an Effective Business Communicator
Succeeding in the Changing World of Work
Examining the Communication Process
Developing Better Listening Skills
Improving Your Nonverbal Communication Skills
Understanding How Culture Affects Communication
Capitalizing on Workforce Diversity
Summing Up and Looking Forward
Critical Thinking
Chapter Review
Activities and Cases
Grammar/Mechanics Review
Grammar/Mechanics Challenge
Communication Workshop: Technology

UNIT 2: WITTING AND REVISING SKILLS

CHAPTER 2: WRITING FOR BUSINESS AUDIENCES

Basics of Business Writing
Writing Process for Business Messages and Oral Presentations
Analyzing the Purpose for Writing and the Audience
Adapting to the Task and Audience
Technology Improves Your Business Writing
Summing Up and Looking Forward
Critical Thinking
Chapter Review
Writing Improvement Exercises
Grammar/Mechanics Review
Grammar/Mechanics Challenge
Communication Workshop: Career Skills

CHAPTER 3: IMPROVING WRITING TECHNIQUES

Researching
Organizing Data
Effective Sentences
Emphasis
Active and Passive Voice
Parallelism
Unity
Imprecise Writing
Mixed Constructions
Dangling and Misplaced Modifiers
Paragraph Coherence
Composing the First Draft
Summing Up and Looking Forward
Critical Thinking
Chapter Review
Writing Improvement Exercises
Grammar/Mechanics Review
Grammar/Mechanics Challenge
Communication Workshop: Ethics

CHAPTER 4: REVISING AND PROOFREADING BUSINESS MESSAGES

Understanding the Process of Revision
Concise Wording
Wordy Prepositional Phrases
Long Lead-Ins
Outdated Expressions
Needless Adverbs
Fillers
Repetitious Words
Redundant Words
Jargon
Slang
Clichés
Precise Verbs
Concrete Nouns
Vivid Adjectives
The Process of Proofreading
Summing Up and Looking Forward
Critical Thinking
Chapter Review
Writing Improvement Exercises
Grammar/Mechanics Review
Grammar/Mechanics Challenge
Communication Workshop: Technology

UNIT 3: CORRESPONDING AT WORK

CHAPTER 5: E-MAILS AND MEMOS

The Importance of Internal Communication
The Writing Process
Developing a Writing Plan for E-Mails and Memos
Formatting E-Mails
The Challenge of Using E-Mail
Smart E-Mail Practices
Improving E-Mail and Memo Readability with Listing Techniques
E-Mails and Memos That Inform
E-Mails and Memos That Request
E-Mails and Memos That Respond
Summing Up and Looking Forward
Critical Thinking
Chapter Review
Writing Improvement Exercises
Activities and Cases
Grammar/Mechanics Review
Grammar/Mechanics Challenge
Communication Workshop: Ethics

CHAPTER 6: ROUTINE LETTERS AND GOODWILL MESSAGES

Writing Everyday Business Letters
Information and Action Requests
Simple Claim Requests
Order Requests
Information Response Letters
Customer Order Responses
Customer Claim Responses
Letter of Recommendation
Writing Goodwill Messages
Summing Up and Looking Forward
Critical Thinking
Chapter Review
Writing Improvement Exercises
Activities and Cases
Grammar/Mechanics Review
Grammar/Mechanics Challenge
Communication Workshop: Ethics

CHAPTER 7: PERSUASIVE MESSAGES

Using the Indirect Pattern in Persuasive Requests
Persuasive Claims and Complaint Messages
Persuasive Suggestions
Sales Letters
Online Sales Letters
Summing Up and Looking Forward
Critical Thinking
Chapter Review
Writing Improvement Exercises
Activities and Cases
Grammar/Mechanics Review
Grammar/Mechanics Challenge
Communication Workshop: Career Skills

CHAPTER 8: NEGATIVE MESSAGES

Strategies for Breaking Bad News
Resolving Business Problems
Using the Indirect Pattern to Prepare the Reader
Refusing Requests
Refusing Claims
Announcing Bad News to Customers and Employees
When to Use the Direct Pattern
Collection Letters
Ethics and the Indirect Pattern
Summing Up and Looking Forward
Critical Thinking
Chapter Review
Writing Improvement Exercises
Activities and Cases
Grammar/Mechanics Review
Grammar/Mechanics Challenge
Communication Workshop: Career Skills

UNIT 4: REPORTING DATA

CHAPTER 9: INFORMAL REPORTS

Functions of Reports
Report Formats and Organization
Guidelines for Writing Informal Reports
Six Kinds of Informal Reports
Information Reports
Progress Reports
Justification/Recommendation Reports
Feasibility Reports
Summary Reports
Minutes of Meetings
Summing Up and Looking Forward
Critical Thinking
Chapter Review
Writing Improvement Exercises
Activities and Cases
Grammar/Mechanics Review
Grammar/Mechanics Challenge
Communication Workshop: Collaboration

CHAPTER 10: PROPOSALS AND FORMAL REPORTS

Informal Proposals
Formal Proposals
Preparing to Write Formal Reports
Researching Secondary Data
Generating Primary Data
Documenting Data and Plagiarism
Illustrating Data
Presenting the Final Report
Summing Up and Looking Forward
Critical Thinking
Chapter Review
Writing Improvement Exercises
Activities and Cases
Grammar/Mechanics Review
Grammar/Mechanics Challenge
Communication Workshop: Technology

UNIT 5: DEVELOPING SPEAKING SKILLS

CHAPTER 11: COMMUNICATING IN PERSON, BY TELEPHONE, AND IN MEETINGS

Improving Face-to-Face Workplace Communication
Polishing Your Professional Telephone and Voice Mail Skills
Planning and Participating in Productive Business and Professional Meetings
Summing Up and Looking Forward
Critical Thinking
Chapter Review
Writing Improvement Exercises
Activities and Cases
Grammar/Mechanics Review
Grammar/Mechanics Challenge
Communication Workshop: Career Skills

CHAPTER 12: GIVING ORAL PRESENTATIONS

Getting Ready for an Oral Presentation
Organizing Content for a Powerful Impact
How the Best Speakers Build Audience Rapport
Planning Visual Aids, Handouts, and Computer Presentations
Designing an Impressive Computer Presentation
Polishing Your Delivery and Following Up
Summing Up and Looking Forward
Critical Thinking
Chapter Review
Writing Improvement Exercises
Activities and Cases
Grammar/Mechanics Challenge
Communication Workshop: Ethics

UNIT 6: COMMUNICATING FOR EMPLOYMENT

CHAPTER 13: THE JOB SEARCH, RÉSUMÉS, AND COVER LETTERS

Preparing for Employment
The Persuasive Résumé
The Persuasive Cover Letter
Summing Up and Looking Forward
Critical Thinking
Chapter Review
Writing Improvement Exercises
Activities and Cases
Grammar/Mechanics Review
Grammar/Mechanics Challenge
Communication Workshop: Career Skills

CHAPTER 14: EMPLOYMENT INTERVIEWS AND FOLLOW-UP MESSAGES

Succeeding in Various Kinds of Employment Interviews
Investigating the Target
Preparing and Practising
Sending Positive Nonverbal Messages
Fighting Fear 398
Answering Questions
All-Time Favourite Questions with Selected Answers
Closing the Interview
Follow-Up Letters and Other Employment Documents
Summing Up and Looking Forward
Critical Thinking
Chapter Review
Writing Improvement Exercises
Activities and Cases
Grammar/Mechanics Review
Grammar/Mechanics Challenge
Communication Workshop: Career Skills

APPENDIX A: REFERENCE GUIDE TO DOCUMENT FORMATS
APPENDIX B: PROOFREADING MARKS
APPENDIX C: DOCUMENTATION FORMATS
GRAMMAR/MECHANICS HANDBOOK
KEY TO GRAMMAR/MECHANICS CHECKUPS
NOTES
INDEX

More Editions of This Book

Corresponding editions of this textbook are also available below:

Essentials of Business Communication
6th Edition
ISBN: 9780324233643
Essentials of Business Communication (with Premium Website, 1 term (6 months) Printed Access Card)
10th Edition
ISBN: 9781285858913
Essentials of Business Communication
10th Edition
ISBN: 9781305990678
ESSENTIALS OF BUSINESS...(LL)-TEXT
10th Edition
ISBN: 2810018710536
BUISNESS COMMUNICATION LL W/MINDTAP
10th Edition
ISBN: 9780357533413
Bundle: Essentials of Business Communication, Loose-Leaf Version, 10th + Premium Website, 1 term (6 months) Printed Access Card + LMS Integrated Printed Access Card
10th Edition
ISBN: 9781305699199
Essentials Of Business Communication (with Www.meguffey.com Printed Access Card)
8th Edition
ISBN: 9780324588002
Essentials of Business Communication (Available Titles CengageNOW)
7th Edition
ISBN: 9780324313925
ESSENTIALS OF BUSINESS...-W/WEBTUTOR
7th Edition
ISBN: 9780324388282
Essentials of Business Communication (MindTap Course List)
11th Edition
ISBN: 9781337386494
Bundle: Essentials of Business Communication, Loose-leaf Version, 11th + MindTap Business Communication, 1 term (6 months) Printed Access Card
11th Edition
ISBN: 9781337736350
MindTap Business Communication, 1 term (6 months) Printed Access Card for Guffey/Loewy's Essentials of Business Communication, 11th
11th Edition
ISBN: 9781337386555
Bundle: Essentials of Business Communication, 11th + MindTap Business Communication, 1 term (6 months) Printed Access Card
11th Edition
ISBN: 9781337736312
ESSENTIALS OF BUSSINESS COMM. (LL)
12th Edition
ISBN: 9780357983669
ESSENTIALS OF BUSINESS COMM.-W/MINDTAP
12th Edition
ISBN: 9780357748152
Essentials Of Business Commun.-package
5th Edition
ISBN: 9780324160451
Essentials of Business Communication
12th Edition
ISBN: 9780357715048

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