Marketing: An Introduction (12th Edition) - 12th Edition - by Gary Armstrong, Philip Kotler - ISBN 9780133451276
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Marketing: An Introduction (12th Editio...
12th Edition
Gary Armstrong, Philip Kotler
Publisher: PEARSON
ISBN: 9780133451276

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Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing.

This best-selling, brief text introduces marketing through the lens of creating value for customers.

With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy.

The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies.

MyMarketingLab for Marketing: An Introduction is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress.

This program will provide a better teaching and learning experience-for you and your students.

  • Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
  • Guide Student's Learning: The text's active and integrative "Road to Learning Marketing" presentation helps students learn, link, and apply major concepts.
  • Encourage Students to Apply Concepts: A practical marketing-management approach provides in-depth, real-life examples and stories that engage students with basic marketing concepts and bring the

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Marketing (Custom Package)
12 Edition
ISBN: 9781323452486
Marketing: An Introduction (12th Edition)
12 Edition
ISBN: 9780133921052
EBK MARKETING: AN INTRODUCTION
12 Edition
ISBN: 9780100666566
Marketing: An Introduction, Global Edition
12 Edition
ISBN: 9781292016788
BUS-M370 MARKETING(CUSTOM)W/CDE>IC<
16 Edition
ISBN: 9781323305867
Marketing an Introduction Second Custom Edition for Penn State
17 Edition
ISBN: 9781323458389
Marketing: An Introduction
11 Edition
ISBN: 9780132744034
Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13 Edition
ISBN: 9780134472492
MARKETING...W/COURSECONNECT 3.1 >IC<
13 Edition
ISBN: 9781323411285
MYLAB MARKETING W/PEARSON ETEXT--ACCES
13 Edition
ISBN: 9781323432082
Marketing: An Introduction (13th Edition)
13 Edition
ISBN: 9780134132259
PRIN OF MARKETING W/ COCO
2016 Edition
ISBN: 9781323404416
EBK MARKETING
13 Edition
ISBN: 8220102019867
Marketing: An Introduction, Student Value Edition Plus 2017 MyLab Marketing with Pearson eText -- Access Card Package (13th Edition)
13 Edition
ISBN: 9780134796789
2017 MyLab Marketing with Pearson eText -- Access Card -- for Marketing: An Introduction
13 Edition
ISBN: 9780134793955
Marketing: An Introduction, Student Value Edition (13th Edition)
13 Edition
ISBN: 9780134132198
MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction
13 Edition
ISBN: 9780134132358
MARKETING:INTRO (LL)- W/ MYMARKETING LA
13 Edition
ISBN: 9780135983690
Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13 Edition
ISBN: 9780134421902
MARKETING>CUSTOM<
13 Edition
ISBN: 9781323652305
Marketing: An Introduction Plus 2017 MyLab Marketing with Pearson eText -- Access Card Package (13th Edition)
13 Edition
ISBN: 9780134787343
Marketing
13 Edition
ISBN: 9780134132228
Marketing, An Introduction Plus 2019 Mylab Marketing With Pearson Etext -- Access Card Package (13th Edition)
13 Edition
ISBN: 9780135983676
MYMKTGLAB NEW DESIGN MKTG(CUSTOM)
2018 Edition
ISBN: 9781323825518
Marketing: An Introduction (13th Edition)
13 Edition
ISBN: 9780134149530
Marketing: Introduction (Custom)
16 Edition
ISBN: 9781323388686

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