Marketing: An Introduction (12th Editio...12th EditionArmstrong Publisher: PEARSONISBN: 9780133921052
Marketing: An Introduction (12th Editio...
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Browse All Chapters of This Textbook
Chapter 1 - MarketingChapter 2 - Company And Marketing StrategyChapter 3 - Analyzing The Marketing EnvironmentChapter 4 - Managing Marketing InformationChapter 5 - Understanding Consumer And Business Buyer BehaviorChapter 6 - Customer Value-driven Marketing StrategyChapter 7 - Products, Services, And BrandsChapter 8 - Developing New ProductsChapter 9 - PricingChapter 10 - Marketing Channels
Book Details
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Marketing: An Introduction is intended for use in undergraduate Principles of Marketing course
Sample Solutions for this Textbook
We offer sample solutions for Marketing: An Introduction (12th Edition) homework problems. See examples below:
Chapter 1, Problem 1.1DQExplanation: Purpose of strategic planning in marketing: The purpose of strategic planning in...Explanation: The examples of how the changing demographic factors affect buyer and his buying...The research plans: Gathering secondary data, and, Primary data RB Company must gather information...The five stages of the consumer buyer decision process are as follows: 1. Need recognition 2....Explanation: The following are the examples of companies that practice the various type of market...Explanation: The list of product of Company P are as follows: Product A Product C Product H Product...Explanation: The term that illustrates the way that a business unit utilizes internet for the...Chapter 9, Problem 1ALC
Explanation: Compare the channels used by Company Z and Company F to reach customers: Distribution...Explanation: The two different stores to shop for a product c are: Corporate chain: These are the...Explanation: The manners in which the integrated marketing communication concept relate to the...Explanation: In general, whenever one hears the name salesperson, the assumption is that they are...Explanation: Person X has purchased a new mobile through direct marketing a month ago. Person X...Country C has a huge population compared to other countries. It paves a way for many foreign...Explanation: Once, Person X has suffered a marketing abuse from a cosmetics company. The information...
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