Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition) - 13th Edition - by Gary Armstrong, Philip Kotler - ISBN 9780134472492

Marketing: An Introduction Plus MyMarke...
13th Edition
Gary Armstrong, Philip Kotler
Publisher: PEARSON
ISBN: 9780134472492

Solutions for Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)

Book Details

An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach

Marketing: An Introduction shows readers how customer value--creating it and capturing it--drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.

 

The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving readers with a richer understanding of basic marketing concepts, strategies, and practices.

 

Personalize Learning with MyMarketingLab

MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

Sample Solutions for this Textbook

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More Editions of This Book

Corresponding editions of this textbook are also available below:

EBK MARKETING
14th Edition
ISBN: 9780135193389
MYLAB MARKETING- EBOOK+LL COMBO
14th Edition
ISBN: 9780135635278
MARKETING: AN INTRODUCTION - ACCESS
14th Edition
ISBN: 9780136563730
Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Prentice Hall Dvd Video Gallery Marketing 2005 Marketing: An Introduction 7th Edition
7th Edition
ISBN: 9780131472037
Marketing: An Introduction
11th Edition
ISBN: 9780132744034
Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134421902
Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
MARKETING (PEARSON+)
15th Edition
ISBN: 2818440090714
Pearson eText Marketing: An Introduction -- Instant Access (Pearson+)
15th Edition
ISBN: 9780137704408
Marketing: An Introduction
15th Edition
ISBN: 9780137704354
Marketing: An Introduction
15th Edition
ISBN: 9780137704361

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