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Principles of Marketing 15th Edition

Principles of Marketing - 15th Edition - by Philip Kotler, Gary Armstrong - ISBN 9780133084047
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Principles of Marketing
15th Edition
Philip Kotler, Gary Armstrong
Publisher: Prentice Hall
ISBN: 9780133084047

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Book Details

MARKET: Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

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