UNDERSTANDING BUSINESS 12/16 >C< - 16th Edition - by Nickels - ISBN 9781308967110

UNDERSTANDING BUSINESS 12/16 >C<
16th Edition
Nickels
Publisher: MCG/CREATE
ISBN: 9781308967110

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Chapter 2.3 - Understanding SocialismChapter 2.4 - The Trend Toward Mixed EconomiesChapter 2.5 - Understanding The U.s. Economic SystemChapter 2.6 - Stabilizing The Economy Through Fiscal PolicyChapter 3 - Doing Business In Global MarketsChapter 3.1 - Stabilizing The Economy Through Fiscal PolicyChapter 3.2 - Getting Involved In Global TradeChapter 3.3 - Strategies For Reaching Global MarketsChapter 3.4 - Forces Affecting Trading In Global MarketsChapter 3.5 - Trade ProtectionismChapter 3.6 - The Future Of Global TradeChapter 4 - Demanding Ethical And Socially Responsible BehaviorChapter 4.2 - Ethics Begins With Each Of UsChapter 4.4 - Setting Corporate Ethical StandardsChapter 4.5 - Corporate Social ResponsibilityChapter 4.6 - International Ethics And Social ResponsibilityChapter 5 - How To Form A BusinessChapter 5.1 - Sole ProprietorshipsChapter 5.2 - PartnershipsChapter 5.3 - CorporationsChapter 5.4 - Corporate Expansion: Mergers And AcquisitionsChapter 5.5 - FranchisesChapter 5.6 - CooperativesChapter 6 - Entrepreneurship And Starting A Small BusinessChapter 6.1 - Why People Take The Entrepreneurial ChallengeChapter 6.2 - Getting Started In Small BusinessChapter 6.3 - Learning About Small-business OperationsChapter 6.4 - Managing A Small BusinessChapter 6.5 - Going Global: Small-business ProspectsChapter 7 - Management And LeadershipChapter 7.1 - Managers' Roles Are EvolvingChapter 7.2 - The Four Functions Of ManagementChapter 7.3 - Planning And Decision MakingChapter 7.5 - Leading: Providing Continuous Vision And ValuesChapter 7.6 - Controlling: Making Sure It WorksChapter 8 - Structuring Organizations For Today’s ChallengesChapter 8.1 - Organizing For SuccessChapter 8.2 - The Changing OrganizationChapter 8.3 - Decisions To Make In Structuring OrganizationsChapter 8.4 - Organizational ModelsChapter 8.5 - Managing The Interactions Among FirmsChapter 8.6 - Creating A Change-oriented Organizational CultureChapter 9 - Production And Operations ManagementChapter 9.1 - Manufacturing And Services In PerspectiveChapter 9.2 - From Production To Operations ManagementChapter 9.3 - Production ProcessesChapter 9.4 - Operations Management PlanningChapter 9.5 - Control Procedures: Pert And Gantt ChartsChapter 10 - Motivating EmployeesChapter 10.1 - Frederick Taylor: The "father" Of Scientific ManagementChapter 10.4 - Herzberg's Motivating FactorsChapter 10.5 - Mcgregor's Theory X And Theory YChapter 10.6 - Goal-setting Theory And Management By ObjectivesChapter 10.7 - Putting Theory Into ActionChapter 10.8 - Personalizing MotivationChapter 11 - Human Resource Management: Finding And Keeping The Best EmployeesChapter 11.1 - Working With People Is Just The BeginningChapter 11.2 - Laws Affecting Human Resource ManagementChapter 11.4 - Recruiting Employees From A Diverse PopulationChapter 11.5 - Selecting Employees Who Will Be ProductiveChapter 11.6 - Training And Developing Employees For Optimum PerformanceChapter 11.7 - Appraising Employee Performance To Get Optimum ResultsChapter 11.8 - Compensating Employees: Attracting And Keeping The BestChapter 11.9 - Scheduling Employees To Meet Organizational And Employee NeedsChapter 11.10 - Moving Employees Up, Over, And OutChapter 12 - Dealing With Union And Employee–management IssuesChapter 12.1 - Labor Unions Yesterday And TodayChapter 12.4 - Tactics Used In Labor-management ConflictsChapter 12.5 - Controversial Employee-management IssuesChapter 13 - Marketing: Helping Buyers BuyChapter 13.1 - What Is Marketing?Chapter 13.2 - The Marketing MixChapter 13.3 - Providing Marketers With InformationChapter 13.4 - The Marketing EnvironmentChapter 13.5 - The Consumer MarketChapter 13.6 - The Business-to-business MarketChapter 14 - Developing And Pricing Goods And ServicesChapter 14.1 - Product Development And The Total Product OfferChapter 14.2 - Product DifferentiationChapter 14.3 - Packaging Changes The ProductChapter 14.4 - Branding And Brand EquityChapter 14.5 - The New-product Development ProcessChapter 14.6 - The Product Life CycleChapter 14.7 - Competitive PricingChapter 15 - Distributing ProductsChapter 15.1 - The Emergence Of Marketing IntermediariesChapter 15.2 - The Utilities Created By IntermediariesChapter 15.3 - Wholesale IntermediariesChapter 15.4 - Retail IntermediariesChapter 15.5 - Online Retailing And Other Nonstore RetailingChapter 15.6 - Building Cooperation In Channel SystemsChapter 15.7 - Logistics: Getting Goods To Consumers EfficientlyChapter 16 - Using Effective PromotionsChapter 16.2 - Advertising: Informing, Persuading, And RemindingChapter 16.3 - Personal Selling: Providing Personal AttentionChapter 16.4 - Public Relations: Building RelationshipsChapter 16.5 - Sales Promotion: Giving Buyers IncentivesChapter 16.6 - Word Of Mouth And Other Promotional ToolsChapter 17 - Understanding Accounting And Financial InformationChapter 17.2 - The Accounting CycleChapter 17.3 - Understanding Key Financial StatementsChapter 17.4 - Analyzing Financial Performance Using RatiosChapter 17.5 - Accounting DisciplinesChapter 18 - Financial ManagementChapter 18.1 - The Role Of Finance And Financial ManagersChapter 18.2 - Financial PlanningChapter 18.3 - The Need For Operating FundsChapter 18.4 - Obtaining Short-term FinancingChapter 18.5 - Obtaining Long-term FinancingChapter 19 - Using Securities Markets For Financing And Investing OpportunitiesChapter 19.2 - Stock ExchangesChapter 19.3 - How Businesses Raise Capital By Selling StockChapter 19.4 - How Businesses Raise Capital By Issuing BondsChapter 19.5 - How Investors Buy SecuritiesChapter 19.8 - Investing In Mutual Funds And Exchange-traded FundsChapter 19.9 - Understanding Stock Market IndicatorsChapter 20 - Money, Financial Institutions, And The Federal ReserveChapter 20.1 - Why Money Is ImportantChapter 20.2 - Money SupplyChapter 20.3 - The History Of Banking And The Need For The FedChapter 20.4 - The U.s. Banking SystemChapter 20.5 - The Banking Crisis And How The Government Protects Your MoneyChapter 20.6 - Using Technology To Make Banking More EfficientChapter 20.7 - International Banking And Banking ServicesChapter A - Working Within The Legal Environment AChapter A.1 - The Case For LawsChapter A.3 - Legally Protecting Ideas: Patents, Copyrights, And TrademarksChapter A.4 - Sales Law: The Uniform Commercial CodeChapter A.5 - Contract LawChapter A.8 - Bankruptcy LawsChapter A.9 - Deregulation Versus RegulationChapter B - Using Technology To Manage Information BChapter B.1 - The Role Of Information TechnologyChapter B.2 - Types Of InformationChapter B.3 - The Heart Of Knowledge Management: The InternetChapter B.4 - Virtual Networking And Cloud ComputingChapter B.5 - Effects Of Information Technology On ManagementChapter C - Managing Risk CChapter C.1 - Virtual Networking And Cloud ComputingChapter C.2 - Managing RiskChapter C.3 - Understanding Insurance PoliciesChapter C.4 - Insurance Coverage For Various Kinds Of RiskChapter D - Managing Personal Finances DChapter D.1 - The Need For Personal Financial PlanningChapter D.2 - Building Your Financial BaseChapter D.4 - Planning Your Retirement

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