2008 Chinese milk scandal

Sanlu Milk Crises #1 Background On 12 September 2008, Sanlu Group, the biggest producer of milk powder in China, rocked the country when it admitted that its infant formula had been contaminated with the toxic chemical melamine. China's national inspection agency extended its investigation to other dairy manufacturers across the nation. Shockingly, products of 21 other dairies, including some famous Chinese brands, also tested positive for melamine. Due to consumption of melamine-laced milk products

the Melamine Milk Crisis in China. This case begins with a Chinese company, the Sanlu Group, who was purchasing milk for use in its baby formula. Over time employees of the Sanlu Group discovered the milk their company was purchasing, was tainted with melamine (Crandall et al., 2014). Melamine is a product generally used to make plastics and laminates. Unfortunately, management personnel working for the Sanlu Group was unaware of the tainted substance being illegally added to the milk. However, the

examples can be extracted from my Chinese cultural background, the

Violent Contents Go Viral In the 21st Century The development of social media (television shows, Facebook and video games) has increased tremendously in the 21st century, and its influence in daily lives has also affected young teenagers and their parents’ contemplation about violence. In the past, the function of social media was to discover hidden events and tell parents the right way to raise and educate their kids. However, in the 21st century, young teenagers can see violence on television shows

managing the use of natural resources and able to produce high quality of milk and dairy products (Fonterra, 2014). It also ensures the considerations of food safety, environmental and animal welfare is taking into account. Fonterra also organises Dairy Development programme which it is a programme that sharing the dairy expertise with all people especially the farmers. This programme is targeting the farmers to produce milk in large quantity while gaining profit in the safe environment (Fonterra

Case 1: China’s tainted baby milk powder Q1. Given strong profit growth, has there been any damage to Baidu.com’s reputation? Yes, as we can see it from a whole picture obviously there has been damage to Baidu.com’s reputation. Ever since the incident happened, Baidu.com has been affected by rumors saying that it accepted the screen-out payments to protect a certain number of milk manufacturing company from online searches about the tainted milk scandal. This has made the company’s information

Summary Sanlu Group was one of the oldest and most popular brands of dairy product company in China, August 2008, the outbreak of melamine contaminated infant milk powder, a sharp decline in corporate reputation occurred. December 2008, Sanlu Group declared bankrupt by the court. Although the shocked "Sanlu milk powder “incident has been settled, the milk powder incident has hazed to the Chinese people psychologically, and physically. The root causes of these problems, in addition to the interests of suppliers

INTRODUCTION With an estimated 1.36 billion people within its country the potential for sales is a major pull for our product in China. The 2008 issues of tainted infant formula where melamine adulterant was found in Sanlu, was a surprise and deeply affected the trust of the Chine people and its economy. As a resulted of deaths and other medical related concerns many were hesitant to trust the product and its manufacture. Our aim is to provide a greatly needed service with minimal disruption while

Company Philosophy/ Mission Statement The company strives for creating natural dairy products, especially milk, trying to meet its aim “For a Better Life”. Mengniu believes that healthy developments is primary social obligation to an enterprise and as an excellent corporate, it should also actively undertake responsibilities for the nature and the society. Background In 1999, Inner Mongolia Mengniu Dairy (Group) Co., Ltd. founded by Mr Niu Gensheng, a former employee of Yili, another Inner Mongolian

This scandal was especially embarrassing to the Sanlu group because it was purportedly such a quintessence of virtue that earned exempt from government food safety inspections since December 2005. The Sanlu Group 's infant formula was certified as a national