Coca Cola Essay

  • Coca cola

    1196 Words  | 5 Pages

    Introduction Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines internationally. It is produced by The Coca-Cola Company in Atlanta, Georgia, and is often referred to simply as Coke or (in European and American countries) as cola, pop, or in some parts of the U.S., soda. Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman whose marketing tactics led Coke to its dominance

  • Coca Cola

    1381 Words  | 6 Pages

    Management Theory and Practices Abstract Jacksonville Consulting LLC is a small firm in Jacksonville Fl. In this paper we are using several techniques to do research on the Coca Cola bottling Company. The research is to be used to evaluate the environmental issues and work force diversity of Coca Cola, also strategies and recommendations on these issues will be explored. Introduction: Jacksonville Consulting LLC is a small firm located in Jacksonville Florida. The President of the

  • The Coca Of Coca Cola Company

    1674 Words  | 7 Pages

    The Coca-Cola Company The Coca-Cola Company is one of the most famous industries throughout the world. It is known for its main product, Coca-Cola, which was invented in 1886 by John Smith Pemberton. The company has grown tremendously since 1892 when it was bought by Asa Griggs Candler. It has become the world 's largest manufacturer, distributer, and marketer of nonalcoholic beverage concentrates and syrups. The Coca-Cola Company has been involved with popular music, movies, and commercials for

  • Coca Cola

    1534 Words  | 7 Pages

    Coca Cola Kalvin Williams MGT/445 August 23, 2010 Mr. Dennis Stroud Coca Cola The Coca Cola Company begins in Jacob’s Pharmacy selling for five cents. Many years have past and the Coca Cola Company remains the leader in beverages, syrups, and non-alcoholic drinks. The following paragraphs will discuss how a complete performance management system and annual performance appraisals at Coca Cola are different and how effective various performance appraisals methods and relevant problems affect

  • coca cola

    969 Words  | 4 Pages

    The Coca Cola company is a long standing producer of flavored drinks. They are considered by many to be the original cola drink. The drink was created in 1886 by a pharmacist named John Pemberton. Coca-cola is sold today in over 200 countries and has over 500 brands. The company has sustainability measures in place and believes in philanthropic endeavors. The company offers internships to up-and-coming business students looking for an opportunity to work with one of the largest and most storied companies

  • Coca Cola

    1486 Words  | 6 Pages

    An Effective Organisational Structure - Coca-Cola Company background The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Coca-Cola is recognised as the world’s most valuable brand. The company’s portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, Vitaminwater, Powerade, Minute Maid and Georgie coffee. Globally, Coca-Cola is the number one provider of sparkling beverages

  • COCA COLA

    1422 Words  | 6 Pages

    industry was Coca-Cola. They brought a new revolution in the history of the world. Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. Coca-Cola invented in May 1886 by Dr. John S. Pemberton in Atlanta, Georgia. The name 'Coca-Cola ' was suggested by Dr. Pemberton 's bookkeeper, Frank Robinson. He kept the name Coca-Cola in the flowing script that is famous today. Coca-Cola was first sold at a soda fountain by mixing Coca-Cola syrup with

  • Coca Cola And Pepsi Cola Essay

    1024 Words  | 5 Pages

    Coca-Cola and Pepsi-Cola are two companies who are control the industry of the soft drink. They are the companies who they have the biggest part in the soft drink market. Coca-Cola and Pepsi-Cola have four different components of the soft drinks industry value chain. They are concentrate producers, Bottlers, retail chains and suppliers (The Coca-Cola Company V. A. G. Barr & Company Ltd,1961) Coca-Cola overview The one of the main company control in the soft drink industry market is Coca-Cola company

  • The Pepsi Of Coca Cola

    1476 Words  | 6 Pages

    History Coca-Cola was founded in 1886 by Dr. John S. Pemberton. After creating flavored syrup, he took it to his neighborhood pharmacy where it got mixed with carbonated water. Frank M. Robinson, Dr. Pemberton’s partner and bookkeeper, is credited with naming the beverage Coca-Cola. After a couple years, Dr. Pemberton began selling portions of his business. The majority was sold to Asa G. Candler who decided to expand the product to soda fountains outside of Atlanta, Georgia. From here, he noticed

  • The Advertisement Of Coca Cola Essay

    1541 Words  | 7 Pages

    popular way for advertisement. In this essay, I am going to analyze the advertisement of Coca-Cola in visual art perspective. Coca-Cola is a carbonated soft drink and it was created by a pharmacist named Dr. John Pemberton in Atlanta, Georgia in 1886. Originally, it is intended to be a patent medicine. According to the study of inter-brand’s best global in 2015, Coca-Cola was the world 's third most valuable brand. Coca-Cola’s advertising has significantly affected American culture, and it is frequently

  • The Pepsi Of Coca Cola

    1491 Words  | 6 Pages

    pop, for most people the brand that comes to mind is Coca-Cola. The bright red logo and classic bottle design are recognized not only throughout the United States, but also around the globe. As a large company that carries much influence, it is imperative that Coca-Cola is aware of the impact that they are having not only on their shareholders, but also all of their stakeholders and the world as a whole. The drink that is now known as Coca-Cola was invented in 1886 by a pharmacist in Atlanta. Dr

  • Coca Cola in Australia

    1471 Words  | 6 Pages

    Coca Cola made an entry into Australia in 1937. By then, capital markets were relatively small, based on the international standards, and the market was geographically isolated. The products were also new and did not command market. However, Coca Cola products would later gain popularity. The company has also grown, and continues to specialize in beverage industry. Australia’s food and Beverage industry described as being highly dynamic, characterized by consumerism that seeks quality, diversity

  • The Marketing Of The Coca Cola

    1124 Words  | 5 Pages

    them and repeat the purchase. The Coca-Cola ad is presented as a Coke bottle with a burst of colors shooting out with smiling faces of women in the midst of all the different colors. The women are presented to be from the 60 's. In fact, the most recognizable woman in the print ad is Mary Poppins. The style gives off an odd feeling, and brings out nostalgia. There are men in the ad as well. They are looking at the women with pure adoration and love. Coca Cola bottles are located everywhere in the

  • The Marketing Of Coca Cola Essay

    968 Words  | 4 Pages

    many industries are guilty of selling sex, and Coca Cola is far from an exception. Ads are in place to, “pursue attraction to people’s fantasy aspirations…” allowing consumers to become inspired and ingrained in them. These two ads from Coca Cola pander to the fantasies of the average Joe through placement of women that fit the paradigms of societally normal beauty front and center to draw the eye of the consumer to their product. By the time The Coca Cola Company had a successful means of distribution

  • Coca Cola Vs. Pepsi Cola Essay

    1174 Words  | 5 Pages

    stomach. Coca-Cola is something the average American has drank in his or her lifetime. This has been in part due to the remarkably intelligent advertisements that were made in post 1945 America. While having emphasis on its refreshing cool taste and convenience, these ads created a certain attitude with its audience causing the rise in popularity and sales. During this same time Pepsi was also on the rise competing with Coca- Cola. Both Coke and Pepsi used similar strategies but Coca- Cola gave itself

  • The Pepsi Of Coca Cola

    1221 Words  | 5 Pages

    efficient company than any other. This drink is “French Wine Cola.” At least that is what John Stith Pemberton, the creator of Coca-Cola, called it before his bookkeeper, Frank Robinson, suggested the now famous name Coca-Cola(Library of Congress). Robinson also suggested adding the slogan, “delicious and refreshing,” to all of Coke’s ads. Coca-Cola is a beverage that has been successful for many years.Though most people would tell you Coca-Cola is just a drink, it is more than just a soft drink. Coke

  • Atestat Coca Cola

    4315 Words  | 18 Pages

    Table of contents Introduction 1.History....................................................... • Birth of Coca-Cola • New Coke • 21st Century 2.Production.................................................. • Original formula • Other formulas • Bottle design 3.Advertising................................................. • Slogans for Coca-Cola • Coca-Cola and Santa Claus 4.Criticism..................................................... Conclusion.................

  • Coca-Cola Hrm

    2771 Words  | 12 Pages

    manager. Here to study HRM development process Coca-Cola Company is being selected. Coca-Cola is a big & very popular company doing its business in soft drink arena for more than 100 years. Coca-cola has been practicing HRM activities since they started. The HRM department of coca-cola makes them moving globally as the world’s leading beverage company in the world. 1.a Three key HRM activities of Coca-Cola HR acts as a tactical associate for coca-cola in a various means. For instance, it allows

  • Coca-Cola CSR

    3828 Words  | 16 Pages

    Mrs. Betsy Ching The Coca-Cola Company I ERCBA211 Mrs. Betsy Ching The Coca-Cola Company ERCBA211 Contents Executive Summary II Introduction 1 1. Stakeholders 2 2. Triple Bottom Line 4 2.1 Financial 4 2.2 Social 5 2.3 Environment 6 2.3.1 Energy Efficiency and Climate Protection 6 2.3.2 Sustainable Packaging 6 2.3.3 Recycling 7 3. Corporate Social Responsibility 8 3.1 Ethical CSR 8 3.2 Altruistic CSR

  • Coca-Cola Advertising

    5097 Words  | 21 Pages

    Development of Coca-Cola Advertising Campaigns (1886 - 2007) The Development of Coca-Cola Advertising Campaigns (1886 -2007) | 3 © Copyright by Aleksandra Kulawik & e-bookowo 2009 ISBN 978-83-61184-69-0 Wydawca: Wydawnictwo internetowe e-bookowo www.e-bookowo.pl Kontakt: wydawnictwo@e-bookowo.pl Wszelkie prawa zastrzeżone. Kopiowanie, rozpowszechnianie części lub całości bez zgody wydawcy zabronione Wydanie I 2009 www.e-bookowo.pl The Development of Coca-Cola Advertising Campaigns

  • Coca Cola Essay

    4390 Words  | 18 Pages

    Swot Analysis For Coca-Cola Here we will analyse the strengths, weaknesses, opportunities and threats for Coca-Cola. The strengths and weaknesses will be internal to Coca-cola and the opportunities and threats will be external to Coca-Cola. Strengths Weaknesses • Most recognized brand name in the world • Various types of packaging • Consumer loyalty • Largest market share in the soft drinks market • High sugar and caffeine content • Declining trend in profits • Some large retailers

  • The Coca Cola Company

    2475 Words  | 10 Pages

    Coca-Cola INTRODUCTION Coca-Cola has been around for generations with the same iconic taste, logo and symbolism. Its brand has represented family and the memories of good times, celebrations and comfort of being with those we love. Unfortunately, the company has not made good marketing decisions in the recent past and has lost relevancy. The purpose of this essay is to assess the conditions that created Coca-Colas marketing problems, evaluate the future of healthy beverages and non-carb drink

  • Coca Cola Essay

    1002 Words  | 5 Pages

    1. Consider Coca-Cola’s advertising throughout its history. Identify as many commonalities as possible for its various ads and campaigns. (For a list of Coca-Cola slogans over the years, check out http://en.wikipedia.org/wiki/Coca-Colaslogans.) 2. Analyze the “It’s Mine” ad based on the process of creating an advertising message as outlined in the text. 3. Discuss issues of selecting advertising media for the “It’s Mine” ad. How might this process differ from that of other Coca-Cola campaigns? From

  • The Marketing Of Coca Cola

    930 Words  | 4 Pages

    Over the years Coca-Cola has produced thousands of advertisements, appealing to the different senses. Along with trying to maintain a broad enough audience, to become the number one soda producer in the world. Starting with the vintage advertisment from 1886, when prohibition laws were being to be passed. This advertisement was placed near drink fountains, and convenience stores where coca-cola was sold in bottles. The second advertisement was published in May 2015, currently circulating inside of

  • Coca Cola

    1750 Words  | 7 Pages

    Introduction : The below essay is about Coca-Cola company which is a beverage manufacturer established in the year 1892.The company 's primary product is Coca cola which was invented in the year 1886 and was first bottled in 1894.The focus of this essay will be on developing a marketing strategy for Classic Coca-Cola or Coke for first half of 2012.This will also discuss about the market segmentation ,pricing strategy and target market using micro and macroeconomics concepts. The economic forecast

  • Coca Cola Essay

    974 Words  | 4 Pages

    Coca Cola was created by Pharmacist Dr. John Styth Pemberton. He developed the formula for the famous soft drink in his backyard on May 8, 1886. Dr. Pemberton’s bookkeeper, Frank Robinson, came up with the idea for the unique cursive logo that has been the trade mark ever since. On May 29, 1886 the very first ad appeared in the Atlanta Journal: Coca-Cola. Delicious! Refreshing! Exhilarating! Invigorating! The New and Popular Soda Fountain Drink, containing the properties of the wonderful Coca plant

  • Coca-Cola Background

    5672 Words  | 23 Pages

    APPENDICES Appendix1: History Of Coca-Cola The world's most recognized trademark in the World! It is recognized by 94% of the world's population. The world has changed in many ways since pharmacist, John Styth Pemberton first introduced the refreshing taste of Coca-Cola in Atlanta, Georgia. However, the pure and simple magic of one thing remains the same - Coca-Cola. The name and the product mean so many things to hundreds of millions of consumers around the globe. Coca-Cola products are served more than

  • Imc-Coca Cola

    1808 Words  | 8 Pages

    stabilize sales COCA COLA AND THEIR PROMOTION IN MALAYSIA ADVERTISING Coca-Cola has used advertising to build an image for its company. Here are some of the types of advertising that Coca-Cola uses: • Television Commercial Coca-Cola uses the television for advertisements, such as this television commercial which are Chup! Ad Malaysia 2008,Coca Cola BrrrRRrrrrr 2009 and the latest in 2011 is BukaSemangat TV3 & Coca Cola featuring Tomok and one night only. In this advertising, Coca Cola try to adapt

  • Coca-Cola in India

    836 Words  | 4 Pages

    Coca-Cola in India 1. What aspects of U.S. culture and of Indian culture may have been causes of Coke’s difficulties in India? Something that could have been a problem right from the start is communication. Countries have different ways of communication, and something could be translated completely opposite of what was meant. Communication problems could have been a cause of the problems in India. Also, the different styles of communication could have been an issue because the United States

  • The Pepsi Of Coca Cola

    1789 Words  | 8 Pages

    INTRODUCTION Doctor John Pemberton a pharmacist from Atlanta, invented the Coca Cola formula in a three legged brass kettle in his home. At that moment Coca Cola was invented Coca-Cola and Pepsi the arched enemies is legendary. While the competition continued with the Pepsi Challenge in 1975 ; which prompted Coca-Cola 's horrific New Coke debacle ; the these two corporations have been fighting for more than a century. Earlier this year, Pepsi went after Coke 's famed mascots, the polar bears and

  • Coca-Cola Wars

    1150 Words  | 5 Pages

    organizations profitability as compared to its competitors in the same industry by looking at 5 forces of stress. Coca-Cola deals with a lot of pressure in the concentrate business, most specifically with Pepsi. I will analyze the 5 forces model to determine Coca-Colas overall profitability. The 5 forces model begins by looking at rivalry between established competitors. Coca-Cola has a direct rivalry with Pepsi in the fact that they make and distribute an almost identical product used for the

  • Coca Cola in India

    3339 Words  | 14 Pages

    Cultural Impact on Business: A Case Study on Coca Cola’s Cultural Issues in India admin August 20, 2012 Blog No comments Socio Cultural barriers faced by coca cola in India Coca – cola, the world’s largest selling soft drink company had established its strong presence in the world since 1886. Coca-Cola is the first international soft drink brand to enter the Indian market in the early 1970’s. Till 1977 Coca-Cola was the leading brand in India; later, due to FERA (Foreign Exchange Regulation

  • Coca Cola Structure

    7094 Words  | 29 Pages

    Introduction 3 Coca cola’s Global coverage. 3 History 4 Revenues 4 Products and Brands 6 Mission, Vision and Values 8 Organizations and Organizational Effectiveness 10 Stakeholders, Managers, and Ethics 12 Organizational Design 14 Designing Organizational Structure: Authority & Control 15 Designing Organizational Structure: Specialization & Coordination 17 Managing in a Changing Global Environment 18 Organizational Design & Strategy 20 Creating & Managing Organizational

  • The Birth Of Coca Cola Essay

    1968 Words  | 8 Pages

    Economy (The Birth of Coca-Cola into our Consumer Society) From the 20th century onwards, marketers realized that in order to increase consumer numbers products needed to become less industrialized and more specialised and personalised, which could be achieved by focusing specifically on consumer desires (Lury, 2011). Manufacturers are now spending more time and effort on the visual display and uniqueness of their products. As a result, our society has a vast range of commodities available to us

  • Coca Cola And A Low Calorie Cola

    897 Words  | 4 Pages

    products through the help of a commercial, Coca-cola has always flourished in this sector. Coca-Cola managed to produce astounding ads by consistently creating an emotional connection with its audience. With the launch of its new soda ‘‘Coca-Cola Life’’ in Buenos Aires Argentina, The Coca-Cola company has released another scintillating and heartwarming commercial along with it. The sixty-second Coca-Cola ad advocates ‘Coca-Cola Life,’ a low-calorie cola that is naturally sweetened with stevia leaf

  • Coca-Cola Essay

    4721 Words  | 19 Pages

    TABLE OF CONTENTS Executive Summary 1. Company Background 1. Coca Cola Amatil Brief Activities in Australia 2. Company’s brief financials 3. Company’s Strategy & Growth Drivers 2. Company’s Key Accounting Policies 1. Foreign currency translations (AASB 1012) 2. Inventories (AASB 1019) 3. Revenue (AASB 1004) 4. Changes in Accounting Policies (AASB 1001) 3. Flexibility in the Selection of Company’s Key Accounting Policies 4. Accounting strategy 5. Quality of Disclosures

  • Coca Cola and Cadburys

    1039 Words  | 5 Pages

    How Coca-Cola segments it market This is coca cola zero, which is a low calorie version of the normal coke. It was introduced in 2005. It was mainly introduced because males thought that diet coke was a feminine drink. Target Market Coke zero is primarily aimed towards young adult males around the world. This is because diet coke was seen to be more aimed at woman. It is also aimed at people that didn’t really purchase the normal coke due to it being too sugary

  • Coca-Cola Company

    901 Words  | 4 Pages

    Why do you think Coca-Cola has had one ethical issue to resolve after another over the last decade or so? There is not single crisis situation for Coca-cola over last decade . The organization has been questioned in different areas of its operations from product to the relationship with workers . It has been facing allegations of misconduct and its questionable behaviour. Contaminated Product This is one of the most serious and frequent problem of Coca Cola products . In the case it

  • Coca Cola And South Africa Essay

    1419 Words  | 6 Pages

    Introduction to Coca-Cola: Coca-Cola is the top selling soft drink in South Africa. South Africa is the largest market in Africa of Coca-Cola, they are part of Coca-Cola Eurasia and Africa, which has a headquarters in Instanbul. Coca-Cola now has operations in more than 200 countries all over the world. Coca-Cola in South Africa currently employees over 9000 employees and has 15 facilities all over the country (Coca-Cola, 2015) In the year 1886 a doctor named John Pemberton he was a pharmacist from

  • Pepsi Of Coca Cola Company Essay

    1717 Words  | 7 Pages

    of the Company The Coca-Cola Company is one of the most popular beverage company in the world. The company’s products can be found in nearly every country around the globe and the Coca-Cola trademark has become one of the most recognizable brands on the planet (Hassan, Amos, & Abubakar, 2014). Coca-Cola offers a wide variety of beverages, including carbonated sodas, waters, juices, and energy sports drinks, along with their most popular selling item, Diet Coke. Coca-Cola has been selling their

  • Marketing Mix Of Coca Cola

    1290 Words  | 6 Pages

    MARKETING MIX OF COCA-COLA (1282) A) Product Coca-Cola has the widest portfolio in the nonalcoholic industry, comprising of 3500 different beverages and about 500 brands. More specifically, apart from the classic Coke, Coca-Cola has expanded into several other brands such as Sprite, Fuze and Fanta which have large market shares in their respective segments and generate huge profits for the company. Moreover, some of its products are available in several flavors and sizes. For example, Coke Diet

  • Sample Advertisement For Coca Cola Essay

    865 Words  | 4 Pages

    Pemberton, a neighborhood drug specialist, delivered the syrup for Coca-Cola, and conveyed a container of the new item down the road to Jacobs ' Pharmacy, where it was tested, purported "amazing" and set on special for five pennies a glass as a pop wellspring beverage. Carbonated water was cooperated with the new syrup to deliver a drink that was immediately "Delectable and invigorating," a subject that keeps on echoing today wherever Coca-Cola is delighted in. Believing that "the two Cs would look well

  • Coca Cola Company

    1605 Words  | 7 Pages

    Assignment 3 The Coca Cola Company is a global business that operates on a local scale, in every community where the company do business. There able to create a global reach with local focus because of the strength of Coca Cola System which comprises company and more than 250 bottling partners. The Coca Cola is not a single entity from legal or managerial perspective and the company does not own or control all of our bottling partners, while many view the company as simply Coca Cola the system operates

  • Coca Cola Vs. Pepsi

    1312 Words  | 6 Pages

    Are you a Coca-Cola fan or do you enjoy drinking Pepsi? Chances are you’ve tried both and have noticed the difference between the two. These two soft drinks have been legendary rivals for over a decade. Coca-Cola has always came out on top winning the cola war however. The company controls 42% of the soft drink market in comparison with Pepsi who owns 30% (“Coke Vs. Pepsi: By The Numbers.”). With market power, Coke and Pepsi have accomplished manipulating prices and controlling profits for ages leading

  • Coca Cola And The Olympic Games

    986 Words  | 4 Pages

    Introduction Coca Cola was invented by pharmacist John Stith Pemberton in 1886. The formula and brand were bought in 1889 by Asa Candler. He later incorporated the Coca Cola Company in 1892. In 1916, the company began manufacturing its famous bottle, which remains the signature shape of Coca Cola today. In 1928, Robert Woodruff, the company 's president at that time, led the expansion of Coca Cola overseas when he introduced Coca Cola to the Olympic Games. Since then, Coca Cola has grown to be the

  • The Marketing Campaign For Coca Cola

    1244 Words  | 5 Pages

    This report will analyze the digital marketing campaign for the product which is Coca-Cola. “Share a Coke” is the name of the marketing campaign. In this report,it will analyze two categories of social media which is social publishing media and social community media. The two criteria which is add value and grow sales also marketing campaign is named “Share a Coke”. Company and product background Coca-Cola is a globalization carbonated soft drink company.My chosen product is Coco cola

  • Coca Cola Company : The Company

    785 Words  | 4 Pages

    The Coca-Cola Company (Coca-Cola or ‘the company’) is a manufacturer, marketer and distributor of finished sparkling and still beverages, non-alcoholic beverage concentrates, and syrups. Coca-Cola owns more than 500 brands and operates in more than 200 countries. The company’s headquarters are located in Atlanta, Georgia. The Coca-Cola Company employed approximately 129,200 people at the end of FY2014. The company’s revenues in FY2014 were $45,998 million. Ten major events in the Coca-Cola Company

  • Essay on Coca Cola CSR

    872 Words  | 4 Pages

    CSR Case Studies: Coca-Cola 1. Why did Coca-Cola Vietnam chose to work on water projects? Coca Cola is a beverage company, a major consumer of water resources, it uses 2.43 liters of water to produce just 1 liter of beverage which makes it prone to criticism and consumer boycotts so to protects its brand image and defend its vision statement, which said be a responsible citizen, and run its business smoothly it decided to start water program to maintain its operations in Vietnam and build a CSR

  • The Coca-Cola Company Essay

    1709 Words  | 7 Pages

    The Coca-Cola Company Coca-Cola is the number one captivator of people’s throats. The company, in the last one hundred years, has managed to transform people’s thirsts in to a need for Coca-Cola. The story of the Coca-Cola Company has humble beginnings. In 1885, John Pemberton, and Atlanta pharmacist, registered a trademark for “French wine cola-ideal nerve and tonic stimulant”, a brew he had developed in a three-legged pot he apparently stirred with an oar. His desire to create such a product

  • Marketing Plan For Coca Cola

    1590 Words  | 7 Pages

    Executive Summary Evio is the new product by Coca-Cola, which maintains the good taste of diet coke, and meanwhile, provides great energy for the consumers. Especially, Evio contains much less calories and sugar than diet coke. The new product is especially targeted at young consumers aged 25-40, who pursues a healthy and energetic lifestyle. Evio will be offered in several key markets like the US, Australia and China. In the recent years, the major cause for Coca-Cola’s market decline was that people pay