Essay on Loyalty

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  • Tesco Loyalty And Loyalty

    1380 Words  | 6 Pages

    As indicated by previous studies on satisfaction and loyalty are partitioned into three classes. The principal classification is gotten from administration and study on the satisfaction and loyalty relationship is performed by and large and in hierarchical level. Fulfilment is the foundation of faithfulness that effects on authoritative gainfulness. The second classification has focused on individual level and has examined keeping up client in light of second time purchasing aim. These variables

  • Customer Loyalty For A Company

    1991 Words  | 8 Pages

    retaining current customers which brings in the concept of customer loyalty. Customer loyalty is the ongoing process of customers buying products or services from a specific company (Gustavsson, 2005). For most companies, retaining customers costs less than attracting new ones and also reduces expenses on promoting products. In order to reach this aim, the organization constantly increases customer loyalty by carrying out loyalty programs to reward the remaining customers for repeated transactions

  • Study of Loyalty Programs

    1278 Words  | 6 Pages

    relevant facts. Objective of the study: Study of loyalty programs of Shoppers Stop and Pantaloons. • Are these programs really effective in enhancing the customer experience. • How much profitable does the loyalty programs prove to be, for a customer centric apparel retailer. Most customers hold several loyalty cards of competing retailers. Past studies looking into the impact of card ownership on store loyalty showed mixed results. Loyalty cards are effective only when customers value the

  • Nike And Brand Loyalty

    1467 Words  | 6 Pages

    2.1 Brand Loyalty 2.1.1 Definition According to, brand loyalty is when the consumers became committed to their favorite brand and repeat their purchases over time. Brand loyalty is the result of consumer behavior and is affected by consumer’s preferences. Brand loyalty could also be defined as the strength of preference for a brand compared to other available options that is similar. This is often measured in terms of repeated purchase or price sensitivity (, 2006)

  • The And Evaluation Of Loyalty Card

    1710 Words  | 7 Pages

    Introduction : In spite of the great practical approach the impact and evaluation of loyalty card are very limited in terms of academic interest because the effectiveness of loyalty program has questionable from the customer behavior point of view. We refer some studies to evaluate the impact of loyalty card in business. This essay will firstly discuss what is a loyalty card ? The loyalty card is defined that a plastic card given by a business to the customer which has earned a reward

  • Impact Of Brand Loyalty

    1824 Words  | 8 Pages

    The impact of Brand Loyalty on Consumer preferences By Muhammad Faizan EP-110253 ABSTRACTS: This research investigates the impact of Brand Loyalty on consumer preference. Independent Variables selected for this research were Brand Image, Brand quality, Brand perception to explore the impact of these independent

  • Loyalty And Loyalty For United Airline 's Frequent Flyer Program

    957 Words  | 4 Pages

    Loyalty While I’m an atypical U.S. consumer who doesn’t buy into marketing hype, I do have strong product/service loyalty affiliations. I’ll try to keep my Journal entry under 1000 words! I like to revisit the meaning of familiar words. Merriam-Webster (n.d.) defines loyalty as, “The quality or state or an instance of being loyal”. This is exactly what brand loyalty and loyalty programs are trying to create: an ongoing experience with multiple touch-points that captures followers and keeps them engaged

  • Marketing Management : Brand Loyalty

    1913 Words  | 8 Pages

    understanding the reasons for brand loyalty, as there is a literature gap in this area of marketing management. A lot of researches been done in the past on the benefits of brand loyalty but there is a literature gap on how an organisation can build brand loyalty. The literature of market is still debating of what compromises brand loyalty (Chaudhuri & Holbrook, 2001). The literature review analyses the general theories surrounding the concept of brand loyalty in previously adapted marketing management

  • Literature Review On Brand Loyalty

    990 Words  | 4 Pages

    Over time, businesses have recognised that brand loyalty plays a key role in sustaining steady demand and sales flows over time (Aaker, 1991). In fact, Gralpois, (1998), as cited by Lodorfos, Mulvana and Temperley, (2006), labels brand loyalty as a fundamental asset of any business. Findings by Keiningham et al., (2006) have shown that it costs on average, five times more to replace a customer than it does to retain one. This underlines how businesses cannot afford to lose loyal customers and simply

  • Factors Affecting Brand Loyalty

    991 Words  | 4 Pages

    positive impacts of brand loyalty towards a firm. Furthermore Khraim (2011) also confirms that the brand loyalty is vital for afirm to make sure that its brand is kept in the minds of consumers and avoidconsumers from switching to other brands. There are many forces drawing consumers away such as competition, customers’ thirst for variety, etc. hence obtaining and maintaining loyalty for a particular brand is not an easy task thus marketers should clearly understand how loyalty factors can affect consumer