Essay on Loyalty

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    Tesco Loyalty And Loyalty

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    As indicated by previous studies on satisfaction and loyalty are partitioned into three classes. The principal classification is gotten from administration and study on the satisfaction and loyalty relationship is performed by and large and in hierarchical level. Fulfilment is the foundation of faithfulness that effects on authoritative gainfulness. The second classification has focused on individual level and has examined keeping up client in light of second time purchasing aim. These variables

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    Introduction : In spite of the great practical approach the impact and evaluation of loyalty card are very limited in terms of academic interest because the effectiveness of loyalty program has questionable from the customer behavior point of view. We refer some studies to evaluate the impact of loyalty card in business. This essay will firstly discuss what is a loyalty card ? The loyalty card is defined that a plastic card given by a business to the customer which has earned a reward

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    Impact Of Brand Loyalty

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    The impact of Brand Loyalty on Consumer preferences By Muhammad Faizan EP-110253 ABSTRACTS: This research investigates the impact of Brand Loyalty on consumer preference. Independent Variables selected for this research were Brand Image, Brand quality, Brand perception to explore the impact of these independent

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    retaining current customers which brings in the concept of customer loyalty. Customer loyalty is the ongoing process of customers buying products or services from a specific company (Gustavsson, 2005). For most companies, retaining customers costs less than attracting new ones and also reduces expenses on promoting products. In order to reach this aim, the organization constantly increases customer loyalty by carrying out loyalty programs to reward the remaining customers for repeated transactions

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    Study of Loyalty Programs

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    relevant facts. Objective of the study: Study of loyalty programs of Shoppers Stop and Pantaloons. • Are these programs really effective in enhancing the customer experience. • How much profitable does the loyalty programs prove to be, for a customer centric apparel retailer. Most customers hold several loyalty cards of competing retailers. Past studies looking into the impact of card ownership on store loyalty showed mixed results. Loyalty cards are effective only when customers value the

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    Nike And Brand Loyalty

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    2.1 Brand Loyalty 2.1.1 Definition According to Investopedia.com, brand loyalty is when the consumers became committed to their favorite brand and repeat their purchases over time. Brand loyalty is the result of consumer behavior and is affected by consumer’s preferences. Brand loyalty could also be defined as the strength of preference for a brand compared to other available options that is similar. This is often measured in terms of repeated purchase or price sensitivity (Brandchannel.com, 2006)

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    Loyalty While I’m an atypical U.S. consumer who doesn’t buy into marketing hype, I do have strong product/service loyalty affiliations. I’ll try to keep my Journal entry under 1000 words! I like to revisit the meaning of familiar words. Merriam-Webster (n.d.) defines loyalty as, “The quality or state or an instance of being loyal”. This is exactly what brand loyalty and loyalty programs are trying to create: an ongoing experience with multiple touch-points that captures followers and keeps them engaged

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    understanding the reasons for brand loyalty, as there is a literature gap in this area of marketing management. A lot of researches been done in the past on the benefits of brand loyalty but there is a literature gap on how an organisation can build brand loyalty. The literature of market is still debating of what compromises brand loyalty (Chaudhuri & Holbrook, 2001). The literature review analyses the general theories surrounding the concept of brand loyalty in previously adapted marketing management

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    needs extensive effort from brand to get it. Loyalty program In the initial part of study, it has elaborate meaning of loyalty. Now, this section has presented literature on effectiveness of loyalty on customer retention. Loyalty program often considered as value sharing or enhancement instrument. Sabol, 2002) addressed that value enhancement function is important because of ability to provide superior value to customer relationship and retention. Loyalty program provide value to consumer in two stages

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    Role of Customer Loyalty Programs in the Retailing Sector Executive Summary: Customer loyalty schemes (or programs) are explicit efforts by the retailers in different formats to gain the long term patronage from the customers. Loyalty schemes are designed and developed for variety of reasons: to reward the loyal customers, to generate more information about the customer behaviour, buying patterns. It also helps to influence consumer behaviour, and as defensive measure to combat a competing scheme

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