Essay on Loyalty

The Hong Kong Polytechnic University School of Hotel and Tourism Management HTM3129 Lodging Management Lecturer & Tutor: Dr. Deniz KUCUKUSTA Group Project Title: Effective Customer Relationship Management—Customer Loyalty Program Class Group: Thursday, SEM004 16:30—17:30 Group Member: Leung Mei Wun, May (10626919D) Ngan Ho Shan, Iris (10571756D) Poon Wing Lam, Yvonne (10627025D) Wan Wing Tung, Yuki (10542306D) Wu Kit Wing Ophelia (10504166D) Date of submission: Total no. of words: 2nd

To fully understand how brand loyalty influences customer purchasing you need to first understand what brand loyalty is as well as the positive and negative factors that influence the consumer purchasing behavior from an academic point of view. Brand loyalty is when customer purchasing behavior is repetitive and customers become committed to a certain brand over a long period. Customers can become loyal to a type of brand regardless of pricing and other factors contributing to the success of a business

Lisa Jennings’ article ‘Taco Bell unveils game-focused loyalty program’, published on the 15th December 2015, details how the American fast-food chain has launched a new mobile app ‘Explore’. Taco Bell’s new customer loyalty program was launched late 2015, where consumers are rewarded for “Living Mas”, embodying the essence of their tagline “Living Large”. Customer loyalty refers to the satisfaction and positive emotion felt by the customer towards an organisation’s product or service (). Marketers

In the rapid changing business world, customer loyalty becomes very important (Dick & Basu, 1994). Thus, lots of company use customer loyalty programmes to increase their customers ' loyalty. Customer loyalty programmes are utilized by companies to offer clients with incentives to purchase their services or goods (Bolton & Kannan, 2000). When a client purchases services or goods, the entity provides the client with award credits or points. The client consequently redeems these points for rewards

Kennesaw State University Loyalty Rewards Work Best for Online Businesses Dr. Gannage MKTG 3100, TR 8:00-9:15pm Article 1 Review Due Date: 9/2/2015 1. Article Loyalty Rewards Work Best for Online Businesses By Chad Brooks Published by Business News Daily on June19, 2015 http://www.businessnewsdaily.com/8114-loyalty-rewards-online-businesses.html 2. Summary In this article, Brooks discusses how online businesses as well as regular businesses differ in benefitting from loyalty reward programs offered

Introduction With the passage of time, loyalty programs have been extended and also utilizing showcasing instruments for attracting more customer loyalty. Towards any business or specific organization, client’s loyalty should be supposed and remunerated. Loyalty programs assured the customers that with respect their money invested they will get more rewards and with time they become a part of an organization. In year 1996, the Bank of New Zealand, Foodstuffs Ventures Ltd, IAG New Zealand Ltd and

Score Net Promoter Score Defined The Net Promoter Score is a customer loyalty metric that is used to gauge the loyalty of an organization 's customer relationships by asking how likely the customer is to recommend the organization to others. It serves as either an alternative or a supplement to traditional customer satisfaction surveys and is often correlated with revenue growth. NPS measures both customer satisfaction and brand loyalty. How NPS is calculated NPS defines customers as either Detractors

“Customer loyalty can make or break a brand.” How far do you agree with this statement? Increasing number of companies put the strategy of customer loyalty into focus. Marketers from different countries come to an agreement that combining customer development with customer retention can bring long-term impact on brand performance (Kotler, 2003). In specific, price premium, brand awareness and market share closely associated with brand profitability count on customer loyalty. For instance, loyal

Loyalty Loyalty is something I take very seriously, because loyalty is everything, whether it’s a friendship, relationship or just trusting someone. Putting your trust in someone and being loyal to them is something that is hard to come by. The way I was brought up and the things that were taught to me are the things that built me to be the genuine, loyal and honest person I am today. Sometimes in life things get hard and you turn to others to talk to , vent to or rely on for comfort, but sometimes

1.0 Introduction Customer Satisfaction and Loyalty has become, throughout years, not only an important marketing tool but also an integrated part of a company structure. Competition has become fierce and competitors in a market are trying constantly to prove that their products and services are better than others. Therefore, being able to satisfy and retain customers will definitely create a competitive edge over competitors but will also reduce cost while creating long term relationship with customers