GSK pest analysis essay

Part I: Introduction of Novartis India ______________________________________________  Introduction of the Company: Name of the company: Novartis India Ltd. Industry: Pharmaceuticals Founded: 1996 (from merger) Headquarters: Basel, Switzerland Revenue (2015): 957.35 Crores  Registered Office: Address Sandoz House, Shivsagar Estate,, Dr Annie Besant Road, District Mumbai State Maharashtra Pin Code 400018 Tel. No. 022-24958400,022-24958888 Fax No. 24950221 Email : girish.tekchandani@novartis.com

The following SWOT analysis will help to further understand the many intricacies in this market. Strengths: Loyal customers – most people prefer to buy Redbull over their competitors, because of the brand image they have established, and although it is usually more expensive

Chapter 1 INTRODUCTION Background of the Study Personal hygiene has always been a part of a person’s daily activities but what is really the depth of an individual’s understanding of why personal hygiene should be practiced every day? One’s behavior towards practicing personal hygiene greatly aids in the prevention of diseases; thus, an optimal component to the well-being of people. More studies have also depicted the health benefits of improved hygiene (Fewtrell et al. 2005) Boot and

ECS8C_C01.qxd 22/10/2007 11:54 Page 597 CASE STUDIES ECS8C_C01.qxd 22/10/2007 11:54 Page 598 ECS8C_C01.qxd 22/10/2007 11:54 Page 599 Guide to using the case studies The main text of this book includes 87 short illustrations and 15 case examples which have been chosen to enlarge specific issues in the text and/or provide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow the