Gap Inc Essay

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    Gap Analysis : Gap Inc.

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    Introduction The Gap, Inc. or just Gap inc. was incorporated on the fifteenth of april 1988. Gap may be a +multinational company that deals principally in attire retail. aside from attire the corporate offers a good array of each accessories, and private care merchandise for men, girls and kids of all ages beneath the names Gap, country, Old Navy, Piperlime, Athleta, and mingle brands. The Company’s brands ar distributed through multiple channels and geographies within the international retail marketplace

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    The Gap began as a single store in San Francisco in 1969 managed by Donald and Doris Fisher. At first the only items sold were Blue Jeans and records; which at the time was becoming part of Americans standard wardrobes. Most importantly Mr. Fisher emphasized great prices and a good fitting jean compared to Levi Strauss & Co. As the years went by Gap Inc. began to sell more than just blue jean; specializing themselves in products for men, women, and children. The company prides themselves in casual-style

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    Gap Inc. Essay

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    definitely seen a store owned by Gap Inc. such as stores like Old Navy, Gap, Banana Republic, Etc. These stores represent an ionic and proud American store since 1969 which has multiplied since they opened their first store in San Francisco. This marked the first of many stores that would open and take over America. Gap became an icon as it started to multiply as larger variety stores came about. Such stores as Old Navy taking over the lower budget gap clothing to Gap as a middle budget and on to Banana

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    Gap Analysis : Gap Inc.

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    GAP Inc. is the parent company of Old Navy, Banana Republic, Piperlime, Athleta and INTERMIX. GAP was opened created by Doris and Don Fisher in 1969, established because they couldn’t find a pair of jeans that fit. Now, 46 years later there are 3700 stores and more than 150,000 stores, even with stores open in China and Italy. GAP was founded on the principles of creativity, delivering results, doing what’s right and always thinking of customers first (Gap Inc., n.d.). 46 years later, GAP still

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    Essay on The Gap Inc.

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    1969 by Donald Fisher and Doris Fisher, Gap Inc is largest clothing and accessories retailer in America. The clothing store began in San Francisco California, where the Fishers opened their first shop because they had been frustrated with the poor service and clothing styles offered at other retailers. The store was named the gap because it supplied clothing to teenagers and college students, the "generation gap" between children and adults. Originally, Gap did not sell its own brand of clothing

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    Essay The Gap Inc

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    The Gap Inc 1. Case Summary The Gap, Inc is a chain of retail stores that sell casual apparel, shoes, and accessories for men, woman and children. Headquarter in San Francisco; the stores operate under a variety of names including: Gap, Banana Republic, Old Navy Clothing Company, Gap Kids, and baby Gap. All merchandise sold by chain is private label. The Gap was founded in 1969 when Donald Fisher and his wife, Doris opened a small clothing store near San Francisco State University.

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    The New Product Is Gap Inc.

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    The new product is Gap Inc. own line of Handbags. This current does not exist within this Brand. The new extension to this Brand and its new product (Handbags) will be called simple Handbags but each bag will have its own name. For example there will have a satchel bag style and it will be called “settle”. There will also be a duffel bag style and it will be called “Bohemian” Situation Analysis This Marketing Plan will layout the launch of Gap Inc. new handbags for women and men that will be an

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    Gap Inc Swot Analysis

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    Introduction / History Gap Inc. was inspired by the struggle of a married couple Donald Fisher and his wife Doris Fisher, who together raised $63,000 to open their own store in San Francisco’s Ocean Avenue. They sold primarily Levi’s jeans and LP records, the records were sold to attract young people into the store. With the stores gained popularity it earned $2 million in its second year of operation. With all the success of their first store they opened their second store in San Jose in 1970 following

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    The central purpose of writing this Case Study Analyses on The Gap, Inc. is to identify and isolate key issues and their underlying implications and offer practical solutions and plans for implementing those solutions. This will be done by highlighting the social influences that influence the Gap, Inc. marketing strategy, segmentation strategies with respect to distinct retail markets, and positioning strategies that can be used or changed in a retail setting, as requested in the course assignment

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    Strategic Audit of The Gap, Inc. Submitted by: Chris Bess, Teddy Ormsbee, Tiffany Sayers, and Jeremey Williams Submitted to: Professor Ditmore 13 April 2010 Table of Contents I. Current Situation: The Gap in 2002 3 A. Past Corporate Performance 3 B. Strategic Posture 4 II. Corporate Governance 5 A. Board of Directors 6 B. Top Management 7 III. External Environment: Opportunities and Threats 8 A.) Societal Environment 8 B.) Task Environment 10 IV. Internal

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    Introduction The Gap Inc. is a global specialty retailer that operates stores selling casual apparel and accessories for men, women, and children (Yahoo Market Guide, 2001). Under the Gap, are the Old Navy and Banana Republic brands (Yahoo Market Guide, 2001). Demographic/Psychographic/Geographic Segmentation Gap The Gap’s target age segment is males and females ranging from seventeen to twenty-five years old (Cosmopolitan, 2000, p. 2). The typical family life cycle for a Gap customer comprises

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    production for Gap Inc. Jeans, from the raw material all the way through to the consumer as an end product. The first stage is the supply chain for the production of jeans is to source cotton. Gap has a sustainability and environmental issue when sourcing cotton. Gap Inc. scored a 0.5 out of a scale of 0 to 19.5 on cotton ranking, conducted by Rank a Brand. Which assessed “their cotton policy, sourcing and traceability based on publicly available information”. Besides the sustainability concern, gap has an

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    Gap Inc

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    GAP Inc   Table of Contents Abstract 4 Introduction: 5 Background of the company: 6 Objectives: 6 Mission and vision statement: 6 Industry analysis: 7 Porter’s Five Forces analysis: 8 Competition: 8 Treat of new entry: 8 Threat of substitutes: 9 Power of suppliers: 9 Power of buyers: 9 Environmental Analysis: 10 Social - Cultural: 10 Economic: 10 Legal/Political: 11 Technology: 11 Industry Structure: 12 Competitors: 12 Economics strategy adopted by Gap inc. to improve it’s

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    Diversity On Gap Inc

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    locations” (Gap Inc.).That was stated on Gap Inc. website and is very well said. That is such a strong message. Diversity can be defined in many ways by many people. I think it is how someone looks at someone’s gender and race. On Gap Inc. website, they have a special tab taking about diversity. “At Gap Inc. inclusion and equality is woven into our DNA. Our company was co-founded by a woman, Doris Fisher, and today women comprise 74 percent of our employees” (Gap Inc.). I do think Gap Inc. Is all about

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    Gap Inc. “is a leading global retailer offering clothing, accessories and personal care products for men, women and children under the Gap, Banana Republic, Old Navy, Athleta and Intermix brands.” (Gap Inc.) I chose Gap Inc. because I frequently shop at their brand name stores like Old Navy. Gap Inc. has over 3,300 stores operated worldwide in more than 90 countries. Gap Inc. also support many not-for-profit cause and every year a link is sent to the customers after one of their shopping experience

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    Gap, Inc. Swot

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    Introduction The Gap is a leading international retailer, whose revenues for 2007 surpassed $15.8 billion. As with any company, The Gap seeks to increase these revenues and to accomplish this task, they must analyze the external environment they operate in to determine the threats that exists and the opportunities to overcome. The Gap, as an incumbent firm, must try to maintain their position in the market by trying to increase barriers that prevent potential businesses from making a successful

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    The Gap Inc.: The CSR Evaluation of Gap Inc. Outline of the notable ethical decisions made by Gap Inc. and their impacts on the company In 2003, Gap Inc. was sued for its usage of child labor and sweatshop factories in its subsidiary in Saipan. The decision to use child labor and sweatshop in Saipan was made by the management of Gap Inc. that could either be seen as egoism or utilitarianism (Smith, 2004). On one hand, on the egoism perspective, Gap Inc. could

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    Case Study Of Gap Inc.

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    Gap Inc., a leading global specialty apparel retailer, continued to lose market share and revenues as customer loyalty declined across the company’s five brands. Struggling to deliver a consistent product and customer experience, Gap Inc. was challenged to redefine its strategy once again. Going forward, the company is focused on driving long-term growth by expanding its customer base. To be successful, Gap’s senior management believed that providing leadership and general management with the capabilities

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    Case Study, Gap Inc.

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    Introduction Gap Inc. is a retailer that provides clothing, accessories, and personal care products for men, women, children, and babies. The first store was opened by Doris and Don Fisher in 1969. Gap also owns Old Navy, Banana Republic, Piperlime, and Athletica brands. The company provides a wide range of family clothing products including denim, khakis, t-shirts, fashion apparel, shoes, accessories, intimate apparel, and personal care product. Mission Statement Gap has no formal vision or

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    Situational Analysis for Gap Inc. To get a better idea of how Gap Inc. is doing overall a variance analysis must be done. In addition various financial ratios must also be calculated. For the variance analysis the fiscal years of 2013 and 2015 are being examined and compared. The financial ratios that will be looked at are: working capital, current ratio, quick ratio, debt to equity ratio, debt to total assets ratio, inventory turnover, capital assets turnover, total assets turnover, return on total

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