Mac vs. PC Essay

Table of Contents Page Introduction 2 Apple, Inc Overview 3 Apple’s Branding Strategy 4 Apple’s Brand Equity 5 Microsoft’s Marketing Strategy 6 Microsoft’s Branding Strategy/Equity 8 Apple vs. Microsoft Operating systems 9 Advertising Campaigns 10 Effectiveness/Conclusion 13 Appendix A 16 Apple Balance Sheet 17 References 18 Introduction The psychological perception of a company

Education Statistics 2008 report” at nces.edu.gov, Windows XP held about 84 percent of U.S schools instructional computers, Mac OS 10 held about 31 percent, and other OS held about 2%. (Some schools reported more than one system used) The September 2015 report from Marketshare.com also shows that Windows had a dominating 90.53 percent of overall reported market share; Mac had 7.72 percent; and Linux only 1.74 percent. In addition, the “Wikimedia Traffic Analysis Report” from January to June 2015

PC commercials or T-Mobile 4G’s phone vs. I-phone 4 commercials. Changing technology is another threat for companies. Some industries are particularly sensitive to this threat, including the personal electronics and auto industry. External threats arise from factors

assignment is based on the declining consumer appeal to PC in US. Due to technological advancement; PCs are replaced by tablets and Smartphone. This assignment includes all the factors such as political, legal, social, technological, etc. that leads to the declining consumer appeal to PCs. The current target demographics are also discussed along with the recommendations given to the marketer. China is selected as a country for marketing PCs via using effective positioning strategies. Table of Contents

Big Blue vs Big Red For decades the digital war between Macintoshes (Macs) and Personal Computers (PCs) has been a never ending struggle to see who ranks the better competition. Because Microsoft has dominated the software field, more and more businesses use PCs rather than Macs. But does that make the PC better than the Mac. Let 's take a trip back in time and review the evolution of a computer company. It 's not IBM or Microsoft. This company is Apple Computers, Incorporated. In the year 1976

HaLim Kim Mr. Wolfenden Economics 17 November 2016 Portable PC - The Laptop Market Laptops, also known as notebook computers, are personal computers which are deisnged to be portable, while keeping similar functions as desktops. The first laptop, Osborne 1, was an 11 kg laptop with 5 inch screen, released in 1981 by the Osborne Computer Corporation (History). Since 1981, the laptop industry have experienced a rapid growth, now becoming one of the ‘key industries’ of the modern society (Chen). This

A structured set of people from different geographical background with the craving for a particular brand or product is termed as brand community. In the past people were categorised by their occupation, religion, language and ethnic backgrounds, whereas at present people are distinguished by what they buy and what they are capable of buying. The market must be analysed to strategic brand management due to the dynamics of consumption, individualization as well satisfy collective identity of brand

January 24, 1984 Apple introduced the first commercially successful personal computer using a mouse and a graphical user interface[i].Since then the war between PC and Mac users has lived. Claims have been made that Apple is too expensive and PC’s are too slow and of cheap quality. After the introduction of Microsoft’s Windows in 1985 the PC market has been dominated due to Microsoft’s Windows operating system[ii]. The domination of the market is largely due to the flexibility of Windows. Microsoft

Introduction: A structured set of people from different geographical background with the craving for a particular brand or product is termed as brand community. In the past people were categorised by their occupation, religion, language and ethnic backgrounds, whereas at present people are distinguished by what they buy and what they are capable of buying. The market must be analysed to strategic brand management due to the dynamics of consumption, individualization as well satisfy collective identity

The first thing that must be decided is the type of computer you want to use. Most people likely already have one, but there are few guidelines I would want to address briefly. PCs and Macs will both work for producing electronic music; however, the Digital Audio Workstation I will recommend later is only usable for PCs. That being said, the amount of RAM and processing the computer has exceeds the importance of the brand of the computer. Personally, I have a desktop Lenovo computer with an i7 Intel