Southwest Airlines Essay

Management Southwest Airlines has come a long way since its start in 1971 with only about 30 employees. Southwest now employs over 30,000 employees. The company has put customers first from the very beginning and many believe that this is the reason for Southwest 's great success. To entice customer loyalty, Southwest was the first airline company to begin a frequent flyer program to reward customers for the amount of miles flown. Since starting this program, many other airlines have followed

Southwest airlines began in 1967 as Air Southwest Co. Based in Dallas. They began serving three major cities in Texas, with only three Boeing 737 aircrafts. March 29th, 1971 Air Southwest Co. changed its name to Southwest Airlines Co. The company began service on June 18, 1971 from Love Field in Dallas to Houston and San Antonio. Founders Rollin King and Herb Kelleher were inspired by their location to create an airline that was focused on the people. The LUV airline prides itself with exceptional

1. In my opinion, Southwest should not save low-numbered boarding cards for its most frequent fliers. First of all, that would go against the idea of having simplicity in its operations systems. If Southwest reserved their low number boarding cards for its most frequent fliers, the airline would run into complications with customer seating preferences or disagreements. This would cause the established simple system of Southwest to be ineffective if certain exceptions would be made for frequent fliers

Southwest Airlines and Control Mechanisms August 20, 2010 MGT330 Southwest Airlines and Control Mechanisms Southwest Airlines is a vigorous business commonly admired, whether it is positive or negative, by many for countless reasons. Southwest Airlines has withheld a positive social responsibility for many years. Southwest is an organization promoting people to be innovated leaders focused on promoting the success of the company. Establishing and maintaining the function of control is crucial

Back in March of 1967, Southwest Airlines was first founded under a different name, Air Southwest Company, by Rollin King and Herb Kelleher . With his own funds of $500 thousand, Kelleher filed an application with the Texas Aeronautics Commission for the right to fly commercial airplanes in the state of Texas. In February 20th of 1968, the Texas Aeronautics Commission voted unanimously, granting Air Southwest a certificate of public convenience and necessity. The following day, Braniff, Trans Texas

Southwest Airlines: A Case Analysis ORGANIZATIONAL ANALYSIS It is evident that the greatest strength that Southwest Airlines has is its financial stability. As known in the US airline industry, Southwest is one of those airlines who are consistently earning profits despite the problems the industry is facing. With such stability, the corporation is able to make decisions and adjust policies, which other heavily burdened airlines may not be able to imitate. Having a low amount of cost in their

Background: Southwest Airlines has been in business for nearly 43 years and has over 44,000 employees. Southwest has a current operating income of $17.7 billion ("Information for the World's Business Leaders - Forbes.com", n.d). Like all great companies Southwest is currently looking to expand its services beyond their current borders. With the acquisition of its newest company AirTran, another low-cost airline, the expansion is more of a reality. With this expansion come changes to services as

the strengths, weaknesses, opportunities and threats which can transpire during a business merger with global expansion of Southwest Airlines and AirTran’s Airlines. Strengths During a merger many great advances can come from the transition. First reason for such a transition should be for economic growth or funding. With such fusion of Southwest Airlines and AirTran’s Airlines, the HR department will conduct a listing of all staff and their pay allowances organization. The HR department will also

PART A: Description of the company Southwest Airlines Co. is a major U.S airline and the world’s largest low-cost carrier headquartered in Dallas, Texas. History of company since 2004 until now which has very significant impact to company. On 2004, Southwest was introduced their Revenue Ticketless Customer that able to print the boarding pass from website and announces that they will begin services from Denver International Airport (DEN) in early 2006. They team up with new company, Sky Media Services

The airlines industry has historically been one of the most unprofitable industries. The reason can be explained when incorporating Michael Porter’s famous Five Forces Model. The threat of competition is Southwest Airlines Co. (NYSE: LUV) is an American low-cost airline based in Dallas, Texas, with its largest focus city at Las Vegas ' McCarran International Airport. It is the largest airline in the United States by number of passengers carried domestically per year and (as of December 31, 2007)