Absolut Vodka

Russian Standard Vodka: Strategies for Global Branding and Expansion into the US Market An Individual Case Study Prepared by Yanan MIAO under the Supervision of Pro. Hans MUHLBACHER for International Marketing Course T1-2011-2012 Background Russian Standard vodka, known as Russia’s number one premium vodka brand, was founded by Roustam Tariko and initially launched in 1998. Four years later the sales of this authentic Russian premium vodka surpassed all imported premium vodkas, achieving the number

Will he be blue? Is he dead? At the doorway, momentarily, I hesitated. Should I continue? Should I call the police instead? Should I even be here, pondering over to help the man who constantly abused his children and deserved to die? Should I? The children?s pale faces came to mind suddenly. The hollowness of their stares. The frightened gleam in their eyes, the hopelessness in their expressions. They?d already been unwillingly dragged into this chaos. They had no choice over the matter. If

Vodka remains the biggest globally exchanged soul and Russia is still the biggest business sector notwithstanding the decrease there in the category. The US and Russia represent the lion's share of the premium-and-above market: The US only us has a 74% offer (18.9m cases), while Russia has a 11.5% offer (2.9m cases), took after by Brazil with a 2.3% offer (601,250 cases). An alternate key pattern is the proceeded with development in seasoned vodka. Actually, while unbiased vodka was basically level

of the locals and trust funders of Bushwick below. He peered down to the sea of hairs from weeks of plucking and itched his red, irritated chest before quickly shuffling to the closet of his apartment. He weaved naked through the clutter of cheap vodka bottles and cigarette butts, whizzing by the takeout pizza boxes piled high on the flower upholstered sofa. He brushed by old photographs of distance, nameless relatives

because water killed him anyway!” “He drowned?” “No, he was run over by a Ramlösa truck. Anyway in order to cure me my therapist has ordered that I forget  my fears as often as possible, so here I am, do you think I have enough time for another vodka before we land?” I tried to distract him by going over our notes about information for schools for the convention. “Ok, so the students receive much information on the importance of eating  and exercise, but not often the dangers of obsessive dieting

mixes to enjoy. Exotic Cucumber Refreshing, and with a punch of heat, this fresh-pressed cucumber juice includes fresh jalapeno peppers, organic ginger juice (citric acid), agave nectar, vanilla and salt. Enjoyed with equal parts fine quality gin or vodka, the Exotic Cucumber is the perfect combination in a cocktail glass. Green

Gin is one of my favorite spirits as well as the number one ingredient chosen to create cocktails by bartenders around the world. It is a neutral grain spirit that is redistilled with botanicals to extract the aromatic compounds, with the predominant flavor being juniper berries. The variations among gin products are the results of the differences in combinations and concentrations of these botanicals in the distillation process. In this article, I will introduce you to some remarkable gins to demonstrate

Advertising Alcoholic Beverages to Children Alcohol manufacturers use a variety of unscrupulous techniques to advertise alcoholic beverages to children. Perhaps the worst example is Anheuser-Busch Co., the world's largest brewer, which uses child-enticing cartoon images of frogs, dogs, penguins and lizards in ads for Budweiser beer. These Budweiser cartoon characters are hugely popular with children, just like Joe Camel ads. A KidCom Marketing study once found these Budweiser cartoon character

Five Forces Analysis Michael Porter's Five Forces Analysis is a framework that used for industry analysis and understand the level of competition in an industry in order to develop business strategy (Tang, 2014). There are two key players in the local malt liquor market (MLM) industry of Malaysia, GAB Berhad and CBMB who have occupied 95% of the total beer and stout market shares in Malaysia (CMBB, 2015). Therefore, the competition among existing brewers are low as there are only two major brewers

To begin showing the effect that alcohol has on college students, a few surveys are going to be shown and drafted into a conclusion. An online survey given by Jill Coymen shows the correlation between college age kids drinking, and effects on their academics. Coymen conducts a survey with 74 questions given to her college peers. There were only 223 that responded. These questions go as following: “In an average week, about how many days do you consume alcohol?” There were several options for these