Accor

Accor Accor is a French hotel group which is present in 92 countries with more than 3,600 hotels and 470,000 rooms. Accor is the world's leading hotel operator and market leader in Europe. With more than 170,000 employees in Accor brand hotels worldwide, the Group offers to its clients and partners nearly 45 years of know-how and expertise. Reinventing hotels sustainably is Accor’s stated goal with its new PLANET 21 program. The new PLANET 21 strategy includes a program for informing customers and

1/4 Critical review of « ACCOR Group’s environmental footprint - November 2011» report, prepared for ACCOR by PwC Background In August 2011, Bleu Safran and Beyond Green Travel were commissioned by ACCOR to undertake a critical review of the study “ACCOR Group’s environmental footprint” prepared by PwC for ACCOR. The expert panel was formed of the following reviewers: – Costas Christ, one of the world 's leading sustainable tourism experts, CEO and founder of Beyond Green Travel (www.beyondgreentravel

Accor has extensive brand portfolio where 240,000 hoteliers with same shared passion for welcoming, located in 95 countries, in 4,100 addresses and 570,000 rooms ("Accor Hotels: company profile", 2016). The luxury brands under Accor Hotels are Raffles, Fairmont, Sofitel, Onefinestay, Mgallery, Grand Mercure, The Sebel, Pullman, Swissotel, Novotel, Suite Novotel, Mercure, Mama Shelter, Adagio/ Adagio Access and economy and economy brands are IBIS, IBIS Styles, IBIS Budget, and Hotel F1("Accor", 2016)

the chain has introduced a strategy to “promote the chain’s drive for ‘greater and greener customer comfort’”. (Mintel 2009) The Company The chain is owned by the French firm ‘Accor’, a global corporation operating in the travel and tourism industry. Accor leads a number of brands, with Ibis falling under its ‘Accor Hospitality’ sector. As a two star

to Accor Company Accor was founded in 1967 by Paul Debrule and Gerard Pelisson. Accor is a European leader in hotels and tourism, global leader in corporate services. It have almost 4000 hotels from economy to upscale which are operates in nearly 100 countries with 150.000 employees. Accor hospitality is planning to double the pace of hotel development in coming years by having a commitment to make 200.000 new rooms between 2006 until 2010. From the pyramid below, we can see the Accor brands

Accor SA is clearly distinguishing its two businesses – hotel operator and owner/investor – Accor is acquiring the resources to develop its hotel projects with greater efficiency and flexibility, and enhanced profitability. Each unit, with its own expertise, represents a value-creation lever. The company has been working on its objectives: Company’s Objectives and Impact so far • Restructure the portfolio of owned and leased hotels: Have downsized its employees considerably • Improve return on

Model(1991). Ibis is belonging to Accor Hotel Group which is a French Multinational corporation, operating in nearly 100 countries (Ibis, 2016). As the brand under Accor Hotel Group, Ibis is in the period of developing and it is not enough performance to reach the peak of model right now. Ibis focus on the CSR concept by the support of Accor Hotel Group. Presently Accor is the leading hotel Group and one of the largest hotel chains which manages about 4000 hotels worldwide. Accor Hotel Group is a a well

INTRODUCTION Accor, the world 's top hotel administrator and business sector pioneer in Europe, is display in 92 nations with more than 3,500 hotels and 450,000 rooms which includes 160,000 employees. Accor 's expansive arrangement of inn brands – Sofitel,Pullman, MGallery, Grand Mercure, Novotel, Suite Novotel, Mercure, Aparthotels Adagio, ibis, ibis Styles, ibis plan and hotelF1 – gives a broad offer from luxary to budget. The Group, which is situated in France, has been doing business for more

EXECUTIVE SUMMARY 2 1. INTRODUCTION - OVERVIEW - ACCOR SA 3 1.1 ACCOUNTING FRAMEWORK AND LEGAL COMPLIANCE TO EU LAWS 3 2. ANALYSIS BASED ON KEY RATIO 4 3. MANAGEMENT PERFORMANCE 5 3.1 GEARING 7 3.2 LIQUIDITY 8 4. CASH FLOW ANALYSIS 9 5. CONCLUSION 10 REFERENCES 12 APPENDICES 13 TABLE 1: PROFITABILITY RATIO 13 TABLE 2: ASSET MANAGEMENT RATIO 13 TABLE 3: LIQUIDITY RATIO 14 TABLE 4: SOLVENCY RATIO 15 TABLE 5: CASH FLOW 16 TABLE 6: CASH FLOW 17 APPENDIX 7: ACCOR PESTEL ANALYSIS 18 APPENDIX 8: PORTERS FIVE

Major influence on the steepness of SRATC curve at output level below point Q* is determined by the fixed component of total cost. Then bigger/smaller fixed cost is then SRATC curve will be more/less steeper (“F/S” shapes). High fixed costs causes that business is much more vulnerable to any kind of external shock on the market. Variable labour cost also has influence on the steepness of the SRATC curve especially when a business benefits from IRL. IRL reduces variable cost as output increases and