Acer Inc.

Introduction. This report analyses Acer Inc’s strategies on doing business in the Asia Pacific region particularly in China. Firstly, we discuss a brief history and background of the company. Secondly, the report discusses the company’s mission followed by objectives mainly focusing on entering China. Additionally, we analyse internal and external factors impacting the company using a SWOT analysis, followed by an assessment of the company’s business level strategy. Lastly, we recommend and implement

Case 1-3 Acer Inc. Acer Inc. is a leading marketer of notebook and desktop PCs. The company, which posted sales of $11.3 billion in 2006, also produces other products such as flat-screen monitors and personal digital assistants. As Taiwan gained a reputation as the “tech workshop of the world,” Acer was able to become Taiwan’s number one exporter by manufacturing and marketing computers sold under its own brand name. Acer also produced equipment on an original equipment manufacturer (OEM)

ORGANIZATIONAL BEHAVIOR Case Analysis – Acer, Inc: Taiwan’s Rampaging Dragon EXECUTIVE SUMMARY Stan Shih founded Multitech, now known as Acer, in 1976. Empowered by Shih’s vision and management style, the company grasped every opportunity that came its way. It grew from a 11-employees company to a 5000 employees company in no time. The company, however, after generating profits for years, went through the painful professionalization of its management. Change in the competitive dynamics in

CASE: ACER, INC.: TAIWAN ‘S RAMPAGING DRAGON In comparison to Stan Shih, Leonard Liu was a Taiwan-born, US based senior IBM executive “with a reputation for a no-nonsense professional management style”. On the other hand, Stan Shih had a more frugal approach to management and delegated a decision making responsibilities to his employees to harness “the natural entrepreneurial spirit of the Taiwanese. Shih believed in a “hands off” style of management, bias for delegation and an informal manner

Acer Inc. (/ˈeɪsər/ or /ˈæzər/; Chinese: 宏碁股份有限公司; pinyin: Hóngqí Gǔfèn Yǒuxiàn Gōngsī, lit. Hongqi Corporation Ltd.; commonly known as Acer, stylised as acer, or formerly as acer & AceR) (aye-serr) is a Taiwanese multinational hardware and electronics corporation specializing in advanced electronics technology and is headquartered in Xizhi, New Taipei City, Taiwan. Acer's products include desktop PCs, laptop PCs (Which can be further subdivided into clamshell, 2-in-1, convertible and Chromebook)

ORGANIZATIONAL BEHAVIOR Case Analysis – Acer, Inc: Taiwan’s Rampaging Dragon EXECUTIVE SUMMARY Stan Shih founded Multitech, now known as Acer, in 1976. Empowered by Shih’s vision and management style, the company grasped every opportunity that came its way. It grew from a 11-employees company to a 5000 employees company in no time. The company, however, after generating profits for years, went through the painful professionalization of its management. Change in the competitive dynamics in the PC

Case Analysis: Acer, Inc.: Taiwan’s Rampaging Dragon 1. As to a comparison we can say that both were looking for the best of the company, Shih being his company had worked thru years for having his company blossom not only locally but also internationally, reason why he then brought Liu to bring to the company professional management structures; structures that had an American base since were brought from the previous company he had worked: IBM. Other than that and being both Taiwanese, they

Networks as a Project Manager for many years. Acer is one of the largest telecommunication companies in the world. Over the years, the company has emerged from a small local business to become successfully global. Its visionary founder took into account its difficult path as the best way in which the company could prosper towards the acquisition of the global market. As Barrow (2011) contends, one of the factors that has promoted the success of Acer Inc. is the proper financial systems and budget employed

the significant of consumer behavior for Acer Company to remain as one of the main computer brands in the computer manufacture. Acer are targeting the customer needs and wants therefore produce product to create the customer satisfaction. Acer produce two categories of product: S7 pro and S7 to aim different market. The Acer Company sell their goods based on the product feature value by determining the customer are willing to buy or attract the customer. Acer Company was founded on 1976, it has 39

Acer. Inc | Taiwan’s Rampaging Dragon | 9/26/2012 | How would you account for Acer’s outstanding start-up? What caused this company to outpace scores of other Taiwanese PC companies? Acer is a company that was founded by Shih, his wife and a couple of other people. It was founded in the 1976 and the electronic market at that time was still small. This time cellphones where not yet even invented so the market was pretty good for a starter. This is I believe one of the