Advertising to Women Essay

Latina women are underestimated in the media. They usually are portrayed as either a spicy, sexy and sassy in the media. The media sets a specific image for the ways Latinos and Latinas supposedly act. Women are mostly seen on the ground in a sexual way. The media is the biggest biased news we receive daily. Even if we do not see it right away, the message is always there. I looked into different advertisements and this is what I found. One of the first advertisements I came across, I feel as if

element to advertising a product is conveying to the consumer about why one should purchase the product. Commercial advertisements ultimate goal is to sell the product to the

wonderful bath and the amazing soap she is using just like everyone else would. This is a 1950s dove ad, an ad that sexualizes and characterizes the women as something she is not and creates a stereotype of a stay home mom and skinny women who have nothing better to do. The appearance of people in ads has changed a lot over time, in the 1950's women were degraded and sexualized throughout advertisements to be skinny. Whereas now some companies are fighting to change this vicious cycle. Although

the equality between men and women,

Cosmopolitan, Time, Sports Illustrated) feature women of all ages for the ads, some advertiser prefer to use older women to grab their audience’s attention; rather than using a younger woman; this is because older women are looking for something to keep them looking vibrant, fresh, and glowing like in their younger days. By using these women in replacement of younger women, the advertiser realize they will gain a better audience because older women will see the differences in appearance; and be willing

Societal and cultural ideals place pressure on women of all age groups on what their ideal body should be and much of this is done through the advertising industry which is dictated by males. Advertisements, are a announcement in a public medium promoting a product, service, or event. Through advertising we have depicted an ideal culture, with values, moral, and beliefs. Our western culture has evolved along with use of advertisement, the use of new advertising mediums, mass consumption of advertisements

the media and advertising, they fetishize women as an object rather than a person. In the first essay, Kilbourne points out an epidemic that still occurs today when Kilbourne states, “Sex in advertising is pornographic because it dehumanizes and objectifies people, especially women, and because it fetishizes products [...] meet our emotional needs” (489). This quote unfolds the truth on how advertising and media portray women as sex symbols. Both the media and advertising have women portrayed in a

Women have been hyper-sexualized for a long period of time and up until now women have not been treated well in the media. Advertising tends to shape people’s perceptions and ideals and thusly forms the consumer’s minds to believe that what they see in advertisements is what should be manifested in their own lives. At first glance, people may think that advertising has no long term effects on consumers, when in reality studies have shown that even those short and simple advertisements can have long

Women have always faced oppression and unequal rights. In the early 1800s, women were treated as “slaves” and their purpose was to please the men in their lives (Smith, 2002). In the 1930s, Kellogg released an advertisement stating, “so the harder a wife works, the cuter she looks!” which sexualized women for their husband’s enjoyment (Heilpern, 2016). One would think over seven decades things would change, but unfortunately, similarities from both the 1800s and the 1930s are still present today

Analysis of Women in Advertising (All advertisements referenced in this document can be found in The Practice of Writing, Fifth Edition published by Bedford/St Martin’s)      Since the advent of advertising in printed media women have been featured and targeted by various companies as a key demographic. The goal has always been the same, though the methods of reaching women have changed drastically in the last century. The image of women in advertising has evolved from primarily a homemaker