Adverts

Advertisements There are millions of different types of advertisements that we can view from anywhere in the world from our electronic devices to a newspaper on a stand. Advertisements are being sent out in any way that the companies can make us want to buy their products. The thing that we do not always see with these advertisements is their subtle hints that make you want to buy their products without you even realizing that you want to. One such company that does this is State Farm. They

The first technique from the book, Unspun that appears in the following add is eye candy. The example shown in the add is the image of a nice convertible car in very close proximity to the sun. This is an example of eye candy because it demonstrates how the advertisers are using the picture to detract the audience away from what the actual meaning of the advertisement is. If you look into the details the product is actually for protecting against the suns harmful rays. The advertisers used an extreme

Smoking has a dramatic impact on many Victorians. Two ads that are trying to address the issue are Vic Health ‘Will your kids go through the agony’ and Quit Line’s ‘Should have been there’. They are trying to stop parents smoking and position them to quit for their kids. Quit Line is an organisation that has been running since early 1970. Vic health on the other hand has been running since 1987. The contention of ‘Should have been there’ is for the parents to stop smoking so they do not miss out

This article was about the controversial ad Dove came out with a couple of months ago. It involves a black woman taking off her shirt and revealing a white woman underneath. This ad received a lot of criticism and backlash. The first time I saw this I was on Instagram. I couldn’t believe Dove would do that knowing the society which we live in. People are fighting for justice and equality for the black. It’s shocking they would be ignorant enough to put out this ad. After doing some research,

BIAA Submission – ‘It’s time for gen nbn!’ “Good advertising does not just circulate information, it penetrates the public mind with desires and belief,” stated William ‘Bill’ Bernbach one of the most creative advertising directors of his time. Advertising is when a person or organisation make an announcement through the various forms of media which is intended to influence the choices of others, whereby it attempts to inform, appeal and persuade their targeted audience. However, countless ads enter

The advertisement I picked out is the Old Spice body wash for men. The main point in audience is female consumers, or men that want to impress women. The ad is an NFL football player speaking to women, asking them if their man smells like a man. The commercial then shows the NFL player describe the “ideal” image of a man who smells good. The target throughout the ad is that if men smell good by using the Old Spice body wash, they will smell and become more appealing to other women. This ad has a

Cadbury’s Caramel Busy Bee Advert Denotation- A female bunny, wearing a pink bow, sits in an open area under a tree. A bumble bee buzzes down from the tree and flies into a flower. The bunny tells the bee to relax and feeds him chocolate. The bee and bunny both relax when a mole come digging by disturbing them and pops up where the bunny was sitting, she moves and offers him chocolate, then he blushes. Connotation- The area is outside and isolated from any industrial disturbances. Nature is seen

destructive in both adverts. In the Binge Drinking boy advert, the boy rips his clothing, pours food on himself, shaves his eyebrows, rips his earring out of his ear, and knocks his head on the mirror. The excessive alcohol which the boy consumed causes him to damage his body and clothing and to become aggressive. This therefore depicts alcohol as being a substance which causes self-destructive behaviour and harm to those who drink it in excess. In the Binge Drinking girl advert the girl rips her

I will begin with the commentary “Advertisements R Us”, by Melissa Rubin. I agree, somewhat, that advertising is a way to hook the consumers. Of course, that is how they expect to sell their product. When a company wants to market their product, they will advertise it to appeal to a variety of consumers. They will try to convince the consumers that they must have the product they are marketing. I do agree with the writer that maybe at some point in time, marketing a product was geared towards specific

Companies who want to sell their product uses ads. And we often read ads, but there are more meanings in the ads than we often read. We can see the other meanings in the ads if we look more carefully. In all the three ads: the Rise of the Guardians, the movie, the Jenga Girl Talk, the game, and the Embassy Suites Hotels, all have message about girls and boys. Taken together the ads show us that girls happy and weak (and skinny), while boys are important. In all three ads, the girls in it all looked