Aegean Airlines

Strategies for Aegean Airlines Business strategy Coursework 1 27.05.2016 Word count : Executive Summary Table of contents: 1. Introduction 3 2 External environment analysis 3 2.1 Porter’s five forces analysis 3 2.1.1 Theoretical 3 2.1.2 Practical 4 2.1.2.1 The bargaining power of buyers 4 2.1.2.2 The bargaining power of suppliers 5 2.1.2.3 Threat of new entrants 6 2.1.2.4 Threat of substitutes 6 2.1.2.5 Rivalry among Existing Players 7 2.1.2.6 Conclusion and attractiveness analysis

According to Cambridge Dictionary (2016), strategic analysis is the examination of how successfully or not an organization operates and uses its resources, in order to achieve something over time. After obtaining information about the operations of the organization, with the use of certain techniques, we can identify and adjust matters that must be solved. One essential technique which firstly imposed from Alfred Humphrey in the 60’s to 70’s, as stated by Boyd(2005), concerns a discussion of an organization’s

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more and more recently and one of the most developed airline in Asia in particular and in the worldwide in general is Singapore Airlines. The Singapore’s national airline was founded in 1972, after separating from Malaysia-Singapore Airlines, which previously was Malaysian Airways (founded in 1947). It has evolved from a regional airline to one of the most respected travel brands around the world. Nowadays, the network of Singapore Airlines has reached to 93 destinations in 42 countries across

the trip. Of course there are trains and buses that can get you to your destination in a preferred time and will probably not be as busy and the lines will not be as long but the preferred choice and the biggest growing transportation industry is airlines. The air transportation industry, have plenty of people that travel each year for several of reasons from one city to another, like business or pleasure trips. “The common

fly's for Emirates Airlines out of Dubai. Growing up with aviation in our family,

Mission Statement: Aqua Airlines connects the California coastline with the major airport hubs, providing safe, reliable and affordable seaplane air service. Aqua takes the hassle away from the long commutes and airport crowds. Values • We strive to provide on time efficient air service bound with excellent customer service and safe clean aircraft. • We strive to keep our employees happy, healthy and committed to providing our customers with the best possible service. Our employees are our

or fail entirely. Every business’s strategy has its own strengths and weaknesses. In addition, the business has opportunities and threats as well, that can affect the business. British Overseas Airlines Corporation (BOAC), British European Airlines (BEA) (two big British airlines) and two minor airlines merged together to form British Airways (BA) in around 1974. BA privatized in 1987 and sold its shares in London Stock Exchange. British Airways is a noteworthy customer of Boeing and Airbus. Since

1. Delta Airlines is a major American airline company and one of the world’s largest global airlines. The company has operation hubs in the USA, Japan, and France. (Delta Airlines, 2016). 2. USA, Japan, and France are all members of the IMF, the World Bank, and WTO. 3. All three countries actively follow the guidelines of these major international institutions. According to Managing Director of the IMF (Kohler, 2002), “There has been a near-revolution in transparency at the IMF, and a steady

‘A leading airline group with effective security systems and culture’. Qantas requires an organisational culture of behaviours that support its security vision, policies and procedures. With direction from the Board, the airline has embarked on a journey to identify its current security culture and develop a method to assess and improve the culture going forward. There is little evidence to suggest that this has been accomplished elsewhere, particularly within aviation, and the findings will play