AirAsia

1.0 Table of Content Topic Page 1.1 Brief History on AirAsia 2 – 3 2.0 Macro-Environmental PESTEL Analysis 4 - 12 2.1 Undertake a Macro-Environmental Analysis using the PESTEL Framework 2.2 AirAsia Inflation Rate in Malaysia 2.3 Brief Definition on Unemployment Rate 3.0 Porter’s Five Forces 13 - 16 3.1 Analyze the competitive forces within the industry using the Porter’s Five Forces Framework 4.0 Carry out a Customer Analysis 17 5.0 Analyze the competitor’s

The five generic competitive strategies which one to employ -Air Asia- INTRODUCTION There are several basic approaches to competing successfully and gaining a competitive advantage over rivals, but they all involve delivering more value to the customer that rivals or delivering value more efficiently than rivals. Competitive strategy relates to all the different strategies a company may do to: • Gain a competitive advantage • Retain existing market share • Capture new market share • Identify and

the public. Harvey (2012) claims that his partner, Dato Kamarudin and he had no prior airline experience they transformed AirAsia into one of the fastest-growing and most successful low fare airline in the world. The unique culture and management style are the main keys to make AirAsia succeed. Tony Fernandes worked hard to create an environment where “Allstar” (what AirAsia calls its team members) can learn, grow and achieve his or her own dreams.

Introduction 2.0 Importance of e-Commerce and m-Commerce 3.0 Corporate Appraisal 4.0 Competitive Advantages 5.0 m–Commerce 5.1 Differences of m-Commerce & e-Commerce 6.0 Recommendations 6.1 Benefit of Microsoft Vista and m-Commerce to AirAsia 6.2 Benefit of Microsoft Vista and m-Commerce to Customers 7.0 Conclusions APPENDIX REFERENCES 1.0 Introduction Purcel and Toland (2004, 241) said “Internet and Communication Technology offer the opportunity to reduce the barriers of distance

STRATEGIC ANALYSIS OF AIRASIA THE BEST LOW-COST CARRIER AIRLINES IN THE WORLD ASSIGNMENT FOR MICROECONOMICS FACULTY OF ECONOMICS AND BUSINESS NATIONAL UNIVERSITY OF MALAYSIA BY: IWAN BUDHIARTA P-46048 MALAYSIA – 2009 I. INTRODUCTION 1 A low-cost carrier (also known as a no-frills or discount carrier) is an airline that offers low fares but eliminates all “non-essential” services. The typical low-cost carrier business model is based on: – – – a single passenger class a

SKYTRAX website, Mr. Hanaruddin(Malaysian) at 13th February 2017 says that he would fly with AirAsia again. He experienced a flight from Kuala Lumpur (KUL) to Kuching(KCH), he said it was a really nice and comfortable flight. He noticed that AirAsia arrives earlier or on-time despite being delayed for half an hour. The cabin crew was really friendly. Thus, this shuts all his negative views towards AirAsia(AK). Second, Check-In counter is the place that passengers able to check in their luggages and

AirAsia has face to the problems in the branches in Japan. AirAsia in Japan faced the problem which have to be shut down the operation on October 31, 2013, due to there is a lot of the low cost airline company in Japan. This is announced by the All Nippon Airways(ANA) as ANA was acquiring AirAsia Japan. This decision helped them to reduce to cost of losses. They had an operation loss up to 3.5billion yen after few months they started the operation. There are several reasons that ANA would like

Air Asia: Strategic management report Intoduction Air Asia was founded in 1993 and has since grown to be one of the biggest airlines in the world. It initially operated in Malaysia and currently operates in over 25 countries (Ricart and Wang 2005). It began operations in October 1996, operating out of Kuala Lumpur as its central location (Ricart and Wang 2005). The airline was bought by Tune Air in 2001 for one ringgit, the equivalent of 0.26 US cents, at a time when the company had $10.5 million

1. Abstract This report consists of an internal and external analysis of AirAsia using various methods including a PEST, Organization analysis, SWOT analysis and Porter’s 5 forces model. The main outcomes of the report are: 1.1 Conclusions reached: 1.2 Recommendations reached: 2. Introduction The company chosen for this report was AirAsia. The assignment required that: • A management report of 3,500 to 4,000 words is written on an organization. The report should describe, analyze and assess the impact

1. Introduction There are two types of organization, which are the profit seeking company and the non-profit seeking company. A profit seeking company is a company that seeks profit as its primary objective, which is a complete opposite of a non-profit company that focuses a goal such as helping the community and that money is only a concern to keep the company operating. Most companies considered business to be profit seeking, which includes the restaurant, retail stores, insurance company and